Hard baits
-
Scented Flicker Shad®
For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling hard baits have continued to cash countless checks in Walleye tournaments...- $3.60
$11.99- $3.60
- Unit price
- per
-
Cane Walker
Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® top water lure. With a loud rattling chamber, spitting cup, and long-distance casting ability, the Berkley® Cane Walker is sure to...- $3.60
$11.99- $3.60
- Unit price
- per
-
Power® Pop
A creative spin on a familiar shape, the Berkley® Power Pop combines the durability and softness of a soft bait with the high buoyancy of a hard bait to create a truly unique bait. Developed by the Japanese Berkley team, it’s ultra-low-density material keeps...- $2.70
$8.99- $2.70
- Unit price
- per
-
Cutter Saltwater
The Cutter 90 delivers erratic rolling action and flash to deliver results in any fishing region. Stainless steel hardware and sticky, sharp Fusion19™ 3x treble hooks meet the challenge and outperform in saltwater conditions.- $3.60
$11.99- $3.60
- Unit price
- per
-
Football Jig
Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Football jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. With over 30 years of Professional...- $1.80
$5.99- $1.80
- Unit price
- per
-
Bad Shad™
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered...- $2.70
$8.99- $2.70
- Unit price
- per
-
Flipping Jig
Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Flippin’ jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. With over 30 years of Professional...- $1.80
$5.99- $1.80
- Unit price
- per
-
Magic Swimmer® Saltwater
The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide and used to attract all species in all types of water, its natural swimming action...- from $5.10
$16.99- from $5.10
- Unit price
- per
-
Krej®
The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by working its way upwards in the water column, only to fall backwards towards its target. Designed to excel with Forward...- from $4.50
$14.99- from $4.50
- Unit price
- per
-
ThinFisher™
Berkley has made the The Original Johnson® ThinFisher™ even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact shad-shape profile has upgraded cosmetics, upgraded high-quality snap and custom Fusion 19™ black nickel trebles. The combination of metal body, sonic...- $2.40
$7.99- $2.40
- Unit price
- per
-
Warpig™
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in...- from $2.70
$8.99- from $2.70
- Unit price
- per
-
SquareBull
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered...- $3.30
$10.99- $3.30
- Unit price
- per
-
SlobberKnocker
Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker packs a punch where it matters most to fish. The through head design features...- $3.30
$10.99- $3.30
- Unit price
- per
-
Deep Hit Stick
True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick delivers an aggressive, wider tail action than our Flicker Minnow perfect for deep, big or more aggressive fish that do not always react to the...- $3.60
$11.99- $3.60
- Unit price
- per
-
Digger
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in...- $2.70
$8.99- $2.70
- Unit price
- per
-
Dredger
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in...- from $3.30
$10.99- from $3.30
- Unit price
- per
-
Fusion19™ Bucktail Jigs
Designed to pair perfectly with Berkley® Gulp!®, the Fusion19™ Bucktail jig features quality components that are ideal for fishing with your favorite soft plastic. The sharp, corrosion-resistant Fusion19™ hook penetrates the hardest mouths and stays sharp. A double line tie provides the versatility for...- from $1.50
$4.99- from $1.50
- Unit price
- per
-
Saltwater SlobberKnocker
Built to outperform any other bladed jig, the Berkley Saltwater Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker packs a punch where it matters most to fish. The through head design...- $3.30
$10.99- $3.30
- Unit price
- per
-
Shallow Money Badger
Shallow Money Badger is a perfect compliment to the market favorite Money Badger. All the same features and actions of the Money Badger, now with an upgraded circuit board bill to make the Shallow Money Badger ultra-durable and ideal for shallow structure-heavy situations. The...- from $3.30
$10.99- from $3.30
- Unit price
- per
-
PowerBait® Power® Vibe
Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion 19® hook makes the Power® Vibe a better choice for bottom, near bottom and weedier situations than traditional...- from $2.70
$8.99- from $2.70
- Unit price
- per
