BAIT & LURES Bait Type Swimbaits
-
Gulp!® Saltwater Pogy
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Pogy Profile: Crafted with an authentic pogy body shape featuring the distinctive deep-bodied profile and compressed sides that...- $2.70
$8.99- $2.70
- Unit price
- per
-
Gulp! Alive!® Paddleshad
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Paddletail Profile: Engineered with an authentic shad body shape featuring the distinctive deep-bodied profile and compressed sides that...- from $3.00
$9.99- from $3.00
- Unit price
- per
-
Gulp! Alive!® Saltwater Paddleshad
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic Paddletail Profile: Engineered with an authentic shad body shape featuring the distinctive deep-bodied profile and compressed sides...- from $3.00
$9.99- from $3.00
- Unit price
- per
-
Magic Swimmer® Freshwater
Meet the latest iteration of the Magic Swimmer series, now optimized specifically for freshwater species. The Freshwater Berkley® Magic Swimmer delivers the same revolutionary design and action, now in new optimized colors and sizes for freshwater application. Say goodbye to the need for custom...- $5.10
$16.99- $5.10
- Unit price
- per
-
Gulp!® Paddleshad
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Paddletail Profile: Engineered with an authentic shad body shape featuring the distinctive deep-bodied profile and compressed sides that...- from $2.40
$7.99- from $2.40
- Unit price
- per
-
Magic Swimmer® Saltwater
The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide and used to attract all species in all types of water, its natural swimming action...- from $5.10
$16.99- from $5.10
- Unit price
- per
-
Gulp!® Saltwater Paddleshad
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Paddletail Profile: Engineered with an authentic shad body shape featuring the distinctive deep-bodied profile and compressed sides that...- from $2.40
$7.99- from $2.40
- Unit price
- per
-
PowerBait® Nessie
Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers experienced with glide bait style fishing. Skip it, slide it, and cast it without...- from $3.30
$10.99- from $3.30
- Unit price
- per
-
-
PowerBait® Grass Pig
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $1.80
$5.99- $1.80
- Unit price
- per
-
PowerBait® The Champ Swimmer
Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Swimmer features a lifelike profile and high-definition colors that mimic real bait. Proven deadly on bass and walleye! Its large thumping paddletail displaces more water enabling fish to better track...- from $2.40
$7.99- from $2.40
- Unit price
- per
-
PowerBait® The Deal
Designed by pro angler Skeet Reese, the Berkley® PowerBait® The Deal features a high sided shad profile that adds bulk and presence. Its super high action tails mimic fleeing baitfish and amp up the action of your bladed jig. Perfect for rigging as a...- from $2.10
$6.99- from $2.10
- Unit price
- per
-
PowerBait® Saltwater Mullet
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $2.40
$7.99- $2.40
- Unit price
- per
-
-
PowerBait® Agent E
The PowerBait® Agent E combines Berkley's legendary PowerBait scent formula with an irresistible swimming action that drives fish wild. This premium swimbait is engineered to trigger aggressive strikes from bass, walleye, and other freshwater predators. Whether you're targeting bass in heavy cover, walleye along structure...- from $2.70
$8.99- from $2.70
- Unit price
- per
-
PowerBait® Ripple Shad
Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and gets them to...- from $2.10
$6.99- from $2.10
- Unit price
- per
-
PowerBait® Saltwater Gilly
The award-winning Berkley® designed Gilly provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes and helps to orient the bait in an upright posture when swimming. Rig vertical with weightless rigging, sideways as a...- $3.30
$10.99- $3.30
- Unit price
- per
-
PowerBait® Power® Swimmer
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- from $1.80
$5.99- from $1.80
- Unit price
- per
-
PowerBait® Curly Bones
Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and gets them to...- $2.10
$6.99- $2.10
- Unit price
- per
-
PowerBait® Bonefish
Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and gets them to...- $2.10
$6.99- $2.10
- Unit price
- per
