BAIT & LURES
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Gulp! Alive!® Saltwater Paddleshad
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic Paddletail Profile: Engineered with an authentic shad body shape featuring the distinctive deep-bodied profile and compressed sides...- from $3.00
$9.99- from $3.00
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Gulp!® Trout Dough
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Moldable Dough Formula: Crafted with a unique moldable consistency that allows anglers to shape the perfect bait for any...- $2.40
$7.99- $2.40
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Bullet Pop
Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop’s cupped...- $3.30
$10.99- $3.30
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Finesse Jig
Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Finesse jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. With over 30 years of Professional...- $1.80
$5.99- $1.80
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Gulp! Alive!® Saltwater Grub
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Classic Grub Profile: Engineered with an authentic grub body shape featuring a streamlined head that tapers perfectly for...- $6.60
$21.99- $6.60
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Slobberknocker and PowerStinger Kit
Perfectly paired to deliver exactly what anglers need in a bladed jig presentation, the Slobberknocker + PowerBait® PowerStinger bladed jig kit combines award winning innovative design and proven Berkley features in one fish catching package.- $4.80
$15.99- $4.80
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Cutter Saltwater
The Cutter 90 delivers erratic rolling action and flash to deliver results in any fishing region. Stainless steel hardware and sticky, sharp Fusion19™ 3x treble hooks meet the challenge and outperform in saltwater conditions.- $3.60
$11.99- $3.60
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Magic Swimmer® Freshwater
Meet the latest iteration of the Magic Swimmer series, now optimized specifically for freshwater species. The Freshwater Berkley® Magic Swimmer delivers the same revolutionary design and action, now in new optimized colors and sizes for freshwater application. Say goodbye to the need for custom...- $5.10
$16.99- $5.10
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Football Jig
Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Football jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. With over 30 years of Professional...- $1.80
$5.99- $1.80
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Gulp! Alive!® Angle Worm
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Authentic Angle Worm Profile: Crafted with a realistic earthworm body shape featuring the natural elongated design and subtle...- $2.10
$6.99- $2.10
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Gulp! Alive!® Recharge Liquid
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Powerful Attractant Formula: Engineered with the same concentrated fish attractant used in Gulp! Alive! baits, this liquid formula delivers...- $2.10
$6.99- $2.10
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Bad Shad™
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered...- $2.70
$8.99- $2.70
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Skipping Jig
Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Skippin’ jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. With over 30 years of Professional...- $1.80
$5.99- $1.80
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Power® Blade Compact Double-Willow
Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Utilizing a smaller profile and built with long lasting premium componentry, the Compact Power Blade series is engineered with performance...- $3.30
$10.99- $3.30
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Gulp! Alive!® Floating Pinched Crawler
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic Crawler Profile: Crafted with an authentic nightcrawler body shape featuring the distinctive segmented design and natural taper...- $2.10
$6.99- $2.10
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Swim Jig
Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. Regardless of where he’s fishing, one...- $1.80
$5.99- $1.80
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Heavy Cover Jig
Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Heavy Cover jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. With over 30 years of...- $1.50
$4.99- $1.50
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Flipping Jig
Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Flippin’ jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. With over 30 years of Professional...- $1.80
$5.99- $1.80
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Power® Blade Standard Colorado/Willow
Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the Standard Power Blade series features a classic spinnerbait build with...- from $1.80
$5.99- from $1.80
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Clickin' Frittside™
Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water fishing. With the addition of a single ceramic ball, the Clickin' Frittside delivers an optimized sound profile along with...- $3.90
$12.99- $3.90
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