BAIT & LURES
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Juke Saltwater
The Berkley® Juke is highly versatile. It can be cranked, twitched, and trolled with lifelike movement, enticing strikes from a variety of fish. Its coffin-shaped bill allows maximum darting action and side flash with limited rod movement. Features such as the flat baitfish profile...- from $3.60
$11.99- from $3.60
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Gulp!® Floating Pinched Crawler
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Crawler Profile: Crafted with an authentic nightcrawler body shape featuring the distinctive segmented design and natural taper that...- $1.80
$5.99- $1.80
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Gulp!® Paddleshad
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Paddletail Profile: Engineered with an authentic shad body shape featuring the distinctive deep-bodied profile and compressed sides that...- from $2.40
$7.99- from $2.40
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Swamp Lord Popping Hollow Body Frog
The Swamp Lord is built to dominate hookup ratio, with perfectly angled Fusion19™ hooks and a supple, collapsible body to drive home hooksets. A sealed hook shank and watertight body chamber keeps the Swamp Lord efficient -less squeezing, less slowing down. Available in standard...- $3.30
$10.99- $3.30
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Magic Swimmer® Saltwater
The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide and used to attract all species in all types of water, its natural swimming action...- from $5.10
$16.99- from $5.10
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Gulp! Alive!® Saltwater Swimming Mullet
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring the distinctive deep-bodied profile and blunt head that...- from $3.00
$9.99- from $3.00
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Dime
Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its time to start dropping Dimes. Delivering proven balsa action with the durability and performance of a plastic bait...- $3.90
$12.99- $3.90
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Jack
The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line...- $3.60
$11.99- $3.60
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Gulp! Alive!® Minnow
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Minnow Profile: Crafted with an authentic streamlined body shape that perfectly mimics a natural baitfish. The tapered head...- from $2.10
$6.99- from $2.10
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Gulp!® Saltwater Shrimp
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Authentic Shrimp Profile: Crafted with a realistic shrimp body shape featuring the distinctive curved posture and segmented abdomen that...- $2.70
$8.99- $2.70
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Krej®
The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by working its way upwards in the water column, only to fall backwards towards its target. Designed to excel with Forward...- from $4.50
$14.99- from $4.50
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Gulp!® Minnow Grub
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Hybrid Minnow-Grub Profile: Crafted with a unique combination of minnow head and grub body design that perfectly blends the...- from $2.40
$7.99- from $2.40
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Vibrato®
As its name implies, the Vibrato® has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the design...- from $2.70
$8.99- from $2.70
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ThinFisher™
Berkley has made the The Original Johnson® ThinFisher™ even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact shad-shape profile has upgraded cosmetics, upgraded high-quality snap and custom Fusion 19™ black nickel trebles. The combination of metal body, sonic...- $2.40
$7.99- $2.40
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Warpig™
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in...- from $2.70
$8.99- from $2.70
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SquareBull
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered...- $3.30
$10.99- $3.30
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SlobberKnocker
Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker packs a punch where it matters most to fish. The through head design features...- $3.30
$10.99- $3.30
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Deep Hit Stick
True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick delivers an aggressive, wider tail action than our Flicker Minnow perfect for deep, big or more aggressive fish that do not always react to the...- $3.60
$11.99- $3.60
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Gulp!® Saltwater Paddleshad
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Paddletail Profile: Engineered with an authentic shad body shape featuring the distinctive deep-bodied profile and compressed sides that...- from $2.40
$7.99- from $2.40
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Digger
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in...- $2.70
$8.99- $2.70
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