BAIT & LURES
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Gulp!® Saltwater Jerk Shad
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Shad Profile: Engineered with an authentic threadfin shad body shape featuring the distinctive high-backed profile and compressed sides...- from $2.70
$8.99- from $2.70
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Swamp Lord Hollow Body Frog
The Swamp Lord is built to dominate hookup ratio, with perfectly angled Fusion19™ hooks and a supple, collapsible body to drive home hooksets. A sealed hook shank and watertight body chamber keeps the Swamp Lord efficient -less squeezing, less slowing down. Available in standard...- $3.30
$10.99- $3.30
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Gulp!® Saltwater Swimming Mullet
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring the distinctive deep-bodied profile and blunt head that...- from $2.70
$8.99- from $2.70
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Stunna
Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate, and precision. When it matter most, the Stunna places supreme jerkbait performance at the end of your line.- $5.10
$16.99- $5.10
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Flicker Shad® Shallow
Proven Berkley® Flicker Shad® action for targeting shallower fish. The Flicker Shad® shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad®. Each bait is individually tank tested and sure to perform right out of the...- from $2.10
$6.99- from $2.10
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Dredger
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in...- from $3.30
$10.99- from $3.30
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Flicker Shad® Jointed
Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is individually tank tested ensuring...- from $2.40
$7.99- from $2.40
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Fusion19™ Bucktail Jigs
Designed to pair perfectly with Berkley® Gulp!®, the Fusion19™ Bucktail jig features quality components that are ideal for fishing with your favorite soft plastic. The sharp, corrosion-resistant Fusion19™ hook penetrates the hardest mouths and stays sharp. A double line tie provides the versatility for...- from $1.50
$4.99- from $1.50
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Gulp!® Minnow
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic Minnow Profile: Crafted with an authentic streamlined body shape that perfectly mimics a natural baitfish. The tapered...- from $1.80
$5.99- from $1.80
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Gulp!® Saltwater Grub
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Classic Grub Profile: Engineered with an authentic grub body shape featuring a streamlined head that tapers perfectly for...- from $2.40
$7.99- from $2.40
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Choppo
Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...- from $3.90
$12.99- from $3.90
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Frittside™
Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®. Delivering proven balsa actions with the durability and casting performance of a plastic...- from $3.30
$10.99- from $3.30
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Hit Stick
After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and casting ability...- from $2.40
$7.99- from $2.40
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Flicker Minnow®
Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive...- $2.70
$8.99- $2.70
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Flicker Shad®
The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker" action,...- from $2.10
$6.99- from $2.10
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PowerBait® Sparkle Crappie Nibbles
Introducing our PowerBait Sparkle Crappie Nibbles. These nibbles are designed to attract crappie with their sparkling appearance and irresistible scent. Perfect for anglers looking to catch more crappie on their fishing trips.- $2.10
$6.99- $2.10
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PowerBait® Trout Dip
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $2.70
$8.99- $2.70
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PowerBait® Chroma-Glow Panfish Nibbles
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $2.10
$6.99- $2.10
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PowerBait® Panfish Nibbles
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $1.80
$5.99- $1.80
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PowerBait® Trout Nuggets
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $2.10
$6.99- $2.10
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