BAIT & LURES Technique
-
Forward Braid Bulk Spool
Forward facing sonar optimized and purpose built, Berkley FORWARD Braid Bulk Spool gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary longitudinal construction maintains the line’s cross-section integrity over time to deliver longer...- $90.00
$299.99- $90.00
- Unit price
- per
-
Fusion19™ Hybrid Jighead
Fusion 19 has become known for premium performance and the Hybrid Jighead is no exception. Built over a forged light-wire 90-degree hook to provide and superior strength and finesse performance. The double-conical point is durable and sticky sharp for effortless and constant hooksets. Our...- from $2.10
$6.99- from $2.10
- Unit price
- per
-
Crankbait Haul of Fame™
Berkley® has picked its’ First Team All-American line up of crankbaits. The Haul of Fame™ Box gives an angler the right bait to crank up fish during all major fishing seasons throughout the year. Take the Mystery Out of It this year by selecting...- $13.50
$44.99- $13.50
- Unit price
- per
-
Topwater Haul of Fame™
Berkley® has picked its’ First Team All-American Line Up of Top Water Hard Baits that gives anglers the thrill of the blow up. The versatile lineup includes walking, chopping, and popping baits along with a BONUS Plano Open-Compartment Stowaway®. Take the mystery out of...- $13.50
$44.99- $13.50
- Unit price
- per
-
J-Walker 100 Saltwater Pro Pack Kit
We combined the best of the reknowned Berkley® J-Walker in a convenient 3-lure pro pack. The J-Walker features a sleek tail weighted design that has been refined to provide casting distances. The hydrodynamic shape, precision balance point, and resting position allows for an easy...- $9.00
$29.99- $9.00
- Unit price
- per
-
Froggin' Haul of Fame™
Berkley® has picked its’ First Team All-American line up of Hollow Belly Frogs. The Haul of Fame™ Frog Box gives anglers top colors in both the Popping and Standard Swamp Lord inside of a bonus Plano Open-Compartment Stowaway®. Become the lord of the swamp;...- $13.50
$44.99- $13.50
- Unit price
- per
-
HighJacker Saltwater Pro Pack Kit
We combined the best performing Berkley® HighJackers in a convenient 3-lure pro pack. This saltwater lure has been refined to deliver the long-distance casting needed for targeting fish that are actively chasing schools of bait. Its unique hydrodynamic shape is ideal for matching smaller...- $9.00
$29.99- $9.00
- Unit price
- per
-
Scented Flicker Shad® Tiger Pack
For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling hard baits have continued to cash countless checks in Walleye tournaments...- $12.00
$39.99- $12.00
- Unit price
- per
-
Drift Walker
Ideal for finesse top water presentations, the Berkley® Drift Walker features a slim hydrodynamic profile and a long walking stride for those slick calm days. The tail weighted design provides long casts while the subtle clicking sound draws fish in from a distance. Complete...- $3.60
$11.99- $3.60
- Unit price
- per
-
Scented Flicker Shad® Baitfish Pack
For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling hard baits have continued to cash countless checks in Walleye tournaments...- $12.00
$39.99- $12.00
- Unit price
- per
-
Drift Walker Saltwater
Ideal for those slick calm days when you need a more finesse approach, the Berkley Drift Walker provides a subtle action that will trigger even the wariest of fish. Constructed with a slim hydrodynamic profile, the Berkley Drift Walker produces a long walking stride...- $3.60
$11.99- $3.60
- Unit price
- per
-
J-Walker 100 Saltwater
Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their...- $3.60
$11.99- $3.60
- Unit price
- per
-
Flicker Minnow® Trolling Pack
The Berkley® Flicker Minnow® has proven itself to be a prolific fish catcher in a wide range of situations. Our hand selected Trolling Pack features the best-of-the-best when it comes to size and color. Pair these lures in a ready-to-go Plano® ProLatch® Storage box...- $13.50
$44.99- $13.50
- Unit price
- per
-
Spin Rocket
Create a top water commotion they can’t resist with the Berkley® Spin Rocket. The Spin Rocket’s slender hydrodynamic profile is an excellent minnow imitator that glides across the surface. Its clear plastic props feature a cupped design with an enhanced surface area that can...- $3.60
$11.99- $3.60
- Unit price
- per
-
J-Walker 120
Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their...- $3.60
$11.99- $3.60
- Unit price
- per
-
J-Walker 90 Saltwater
Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their...- $3.60
$11.99- $3.60
- Unit price
- per
-
Cane Walker Saltwater
This compact lure provides renowned casting distance, action, and surface disturbance to generate explosive topwater strikes. Get lively side-to side action when walked, or put the cupped face to work and pop it for a variety of fishing conditions. The Cane Walker 110 provides...- $3.60
$11.99- $3.60
- Unit price
- per
-
J-Walker 120 Saltwater
Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their...- $3.60
$11.99- $3.60
- Unit price
- per
-
Scented Flicker Shad®
For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling hard baits have continued to cash countless checks in Walleye tournaments...- $3.60
$11.99- $3.60
- Unit price
- per
-
HighJacker Saltwater
Experience explosive top water action with the Berkley® HighJacker. Designed for targeting aggressive schooling fish, the Berkley® HighJacker has been refined to deliver the long-distance casting needed for targeting fish that are actively chasing schools of bait. Its unique, hydrodynamic shape is ideal for...- $3.60
$11.99- $3.60
- Unit price
- per
