BAIT & LURES Technique
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Power® Blade Standard Colorado/Indiana
Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the Standard Power Blade series features a classic spinnerbait build with...- $3.30
$10.99- $3.30
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Gulp! Alive!® Saltwater Jerk Shad
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Jerk Shad Profile: Crafted with an authentic shad body shape featuring the distinctive deep-bodied profile and compressed sides...- $6.60
$21.99- $6.60
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Flicker Shad® Trolling Pack
The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. Our hand selected Trolling Pack features the best-of-the-best when it comes to size and color. Pair these lures in a ready-to-go Plano® ProLatch® Storage box and you can fish with...- $12.00
$39.99- $12.00
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Power® Blade Compact Colorado/Willow
Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Utilizing a smaller profile and built with long lasting premium componentry, the Compact Power Blade series is engineered with performance...- $3.30
$10.99- $3.30
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Power® Blade Compact Double Colorado
Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Utilizing a smaller profile and built with long lasting premium componentry, the Compact Power Blade series is engineered with performance...- $3.30
$10.99- $3.30
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Choppo 3 Pack Kit
Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...- $10.50
$34.99- $10.50
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Frittside5 3 Pack Kit
The wildly popular Frittside 5, now in a three pack kit. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is...- $9.00
$29.99- $9.00
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J-Walker 100
Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their...- $3.60
$11.99- $3.60
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Spin Bomb
Create a top water commotion they can’t resist with the Berkley® Spin Bomb. Not only does the Spin Bomb’s shape make it ideal when there are smaller baitfish present but its unique shuttering action when paused is a perfect wounded bait imitator. It’s clear...- $3.60
$11.99- $3.60
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Hit Stick Saltwater
The Berkley® Hit Stick delivers balsa-like action in a super durable plastic construction! The tight tail wiggles along with a big rolling action and mimics wounded prey, causing big predators to blow up all over this Berkley bait. A built-in FlashDisc™ keeps the Hit...- $3.60
$11.99- $3.60
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Power® Blade Standard Double-Willow
Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the Standard Power Blade series features a classic spinnerbait build with...- $3.30
$10.99- $3.30
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Cane Walker
Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® top water lure. With a loud rattling chamber, spitting cup, and long-distance casting ability, the Berkley® Cane Walker is sure to...- $3.60
$11.99- $3.60
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Power® Pop
A creative spin on a familiar shape, the Berkley® Power Pop combines the durability and softness of a soft bait with the high buoyancy of a hard bait to create a truly unique bait. Developed by the Japanese Berkley team, it’s ultra-low-density material keeps...- $2.70
$8.99- $2.70
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Choppo Saltwater
Whether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s durable tail...- $4.50
$14.99- $4.50
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Power® Blade Standard Colorado
Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the Standard Power Blade series features a classic spinnerbait build with...- from $1.80
$5.99- from $1.80
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Bullet Pop
Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop’s cupped...- $3.30
$10.99- $3.30
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Cutter Saltwater
The Cutter 90 delivers erratic rolling action and flash to deliver results in any fishing region. Stainless steel hardware and sticky, sharp Fusion19™ 3x treble hooks meet the challenge and outperform in saltwater conditions.- $3.60
$11.99- $3.60
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Bad Shad™
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered...- $2.70
$8.99- $2.70
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Power® Blade Compact Double-Willow
Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Utilizing a smaller profile and built with long lasting premium componentry, the Compact Power Blade series is engineered with performance...- $3.30
$10.99- $3.30
- Unit price
- per
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Power® Blade Standard Colorado/Willow
Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the Standard Power Blade series features a classic spinnerbait build with...- from $1.80
$5.99- from $1.80
- Unit price
- per
