BAIT & LURES Technique Crankbaits & Jerkbaits
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Crankbait Haul of Fame™
Berkley® has picked its’ First Team All-American line up of crankbaits. The Haul of Fame™ Box gives an angler the right bait to crank up fish during all major fishing seasons throughout the year. Take the Mystery Out of It this year by selecting...- $13.50
$44.99- $13.50
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Scented Flicker Shad® Tiger Pack
For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling hard baits have continued to cash countless checks in Walleye tournaments...- $12.00
$39.99- $12.00
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Scented Flicker Shad® Baitfish Pack
For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling hard baits have continued to cash countless checks in Walleye tournaments...- $12.00
$39.99- $12.00
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Flicker Minnow® Trolling Pack
The Berkley® Flicker Minnow® has proven itself to be a prolific fish catcher in a wide range of situations. Our hand selected Trolling Pack features the best-of-the-best when it comes to size and color. Pair these lures in a ready-to-go Plano® ProLatch® Storage box...- $13.50
$44.99- $13.50
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Scented Flicker Shad®
For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling hard baits have continued to cash countless checks in Walleye tournaments...- $3.60
$11.99- $3.60
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Gulp! Alive!® Saltwater Jerk Shad
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Jerk Shad Profile: Crafted with an authentic shad body shape featuring the distinctive deep-bodied profile and compressed sides...- $6.60
$21.99- $6.60
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Flicker Shad® Trolling Pack
The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. Our hand selected Trolling Pack features the best-of-the-best when it comes to size and color. Pair these lures in a ready-to-go Plano® ProLatch® Storage box and you can fish with...- $12.00
$39.99- $12.00
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Frittside5 3 Pack Kit
The wildly popular Frittside 5, now in a three pack kit. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is...- $9.00
$29.99- $9.00
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Hit Stick Saltwater
The Berkley® Hit Stick delivers balsa-like action in a super durable plastic construction! The tight tail wiggles along with a big rolling action and mimics wounded prey, causing big predators to blow up all over this Berkley bait. A built-in FlashDisc™ keeps the Hit...- $3.60
$11.99- $3.60
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Cutter Saltwater
The Cutter 90 delivers erratic rolling action and flash to deliver results in any fishing region. Stainless steel hardware and sticky, sharp Fusion19™ 3x treble hooks meet the challenge and outperform in saltwater conditions.- $3.60
$11.99- $3.60
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Bad Shad™
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered...- $2.70
$8.99- $2.70
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Clickin' Frittside™
Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water fishing. With the addition of a single ceramic ball, the Clickin' Frittside delivers an optimized sound profile along with...- $3.90
$12.99- $3.90
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Juke Saltwater
The Berkley® Juke is highly versatile. It can be cranked, twitched, and trolled with lifelike movement, enticing strikes from a variety of fish. Its coffin-shaped bill allows maximum darting action and side flash with limited rod movement. Features such as the flat baitfish profile...- from $3.60
$11.99- from $3.60
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Dime
Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its time to start dropping Dimes. Delivering proven balsa action with the durability and performance of a plastic bait...- $3.90
$12.99- $3.90
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Warpig™
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in...- from $2.70
$8.99- from $2.70
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SquareBull
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered...- $3.30
$10.99- $3.30
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Deep Hit Stick
True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick delivers an aggressive, wider tail action than our Flicker Minnow perfect for deep, big or more aggressive fish that do not always react to the...- $3.60
$11.99- $3.60
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Digger
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in...- $2.70
$8.99- $2.70
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Gulp!® Saltwater Jerk Shad
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Shad Profile: Engineered with an authentic threadfin shad body shape featuring the distinctive high-backed profile and compressed sides...- from $2.70
$8.99- from $2.70
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Stunna
Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate, and precision. When it matter most, the Stunna places supreme jerkbait performance at the end of your line.- $5.10
$16.99- $5.10
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