BAIT & LURES Technique Crankbaits & Jerkbaits
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Flicker Shad® Shallow
Proven Berkley® Flicker Shad® action for targeting shallower fish. The Flicker Shad® shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad®. Each bait is individually tank tested and sure to perform right out of the...- from $2.10
$6.99- from $2.10
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Dredger
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in...- from $3.30
$10.99- from $3.30
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Flicker Shad® Jointed
Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is individually tank tested ensuring...- from $2.40
$7.99- from $2.40
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Frittside™
Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®. Delivering proven balsa actions with the durability and casting performance of a plastic...- from $3.30
$10.99- from $3.30
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Hit Stick
After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and casting ability...- from $2.40
$7.99- from $2.40
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Flicker Minnow®
Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive...- $2.70
$8.99- $2.70
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Flicker Shad®
The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker" action,...- from $2.10
$6.99- from $2.10
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PowerBait® Saltwater Bonga Shad
The Saltwater PowerBait® Bonga Shad features a lifelike baitfish profile in a very effective jerkbait format. The triangular cross section and side fins create erratic movement to mimic an injured baitfish. This lure rigs perfectly on a EWG hook or jighead to deliver it...- $2.40
$7.99- $2.40
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PowerBait® Saltwater Bonga Stick
The Saltwater PowerBait® Bonga Stick features a slender stickbait profile with the versatility for multiple rigging applications. The triangular cross section creates erratic movement to trigger strikes. This lure rigs perfectly on a EWG hook or jighead to deliver it to the right location in...- $2.40
$7.99- $2.40
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PowerBait® Saltwater Jerk Shad
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $2.40
$7.99- $2.40
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PowerBait® Power® Jerk Shad
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $1.80
$5.99- $1.80
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PowerBait® MaxScent Flatnose Jerk Shad
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology! Authentic Shad Profile: Crafted with a realistic baitfish body shape featuring a distinctive...- $3.00
$9.99- $3.00
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Walleye Bait Haul of Fame™
Berkley® has picked its’ First Team All-American line up of Walleye Baits. Included are the best baits for the most widely used techniques in walleye fishing. Replace live bait with the Gulp!® Minnow or Leech, twitch or troll the Hit Stick, or cast and...- $13.50
$44.99- $13.50
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Trolling Haul of Fame™
Berkley® has picked its’ First Team All-American line up of Trolling Hard Baits. Included are five of the best trolling baits on the market! Have confidence in your baits this season with products that perform year-round. Fish shallow with the Hit Stick or Money...- $13.50
$44.99- $13.50
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Swigs for Bigs™ Flicker Shad® Drink Set
Catch a Walleye and Raise Your Glass! The Berkley® Flicker Shad has become a staple in all tackle boxes! Known for the unique "Flicker" action paired with sticky Fusion19™ treble hooks, these baits will help you put more fish in the boat! This Flicker...- $9.00
$29.99- $9.00
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Shallow Money Badger
Shallow Money Badger is a perfect compliment to the market favorite Money Badger. All the same features and actions of the Money Badger, now with an upgraded circuit board bill to make the Shallow Money Badger ultra-durable and ideal for shallow structure-heavy situations. The...- from $3.30
$10.99- from $3.30
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