BAIT & LURES Shop All Bait
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Gulp!® Saltwater Dragon Tail
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Dynamic Dragon Tail Profile: Crafted with an innovative elongated body design featuring the distinctive dragon tail appendage that...- $3.00
$9.99- $3.00
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Gulp! Alive!® Waxies
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Authentic Waxie Profile: Crafted with a realistic wax worm body shape featuring the distinctive plump, segmented design that perfectly...- $2.10
$6.99- $2.10
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Gulp! Alive!® Paddleshad
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Paddletail Profile: Engineered with an authentic shad body shape featuring the distinctive deep-bodied profile and compressed sides that...- from $3.00
$9.99- from $3.00
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Gulp! Alive!® Stonefly
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Authentic Stonefly Profile: Crafted with a realistic stonefly nymph body shape featuring the distinctive flattened profile and segmented abdomen...- $2.10
$6.99- $2.10
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Gulp!® SR Crawler
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Spinner Rig Crawler Profile: Developed in cooperation with walleye pro Korey Sprengel, this crawler features the perfect size and...- $2.70
$8.99- $2.70
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Finesse Swim Jig
Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. Regardless of where he’s fishing, one...- $1.80
$5.99- $1.80
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Gulp! Alive!® Attractant
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Powerful Attractant Formula: Engineered with concentrated fish attractants available in many popular prey scents and flavors that instantly transform...- $3.30
$10.99- $3.30
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Gulp! Alive!® Fish Fry
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Fish Fry Profile: Crafted with an authentic juvenile fish body shape featuring the distinctive small size and proportions...- $2.10
$6.99- $2.10
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Power® Pop
A creative spin on a familiar shape, the Berkley® Power Pop combines the durability and softness of a soft bait with the high buoyancy of a hard bait to create a truly unique bait. Developed by the Japanese Berkley team, it’s ultra-low-density material keeps...- $2.70
$8.99- $2.70
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Gulp!® Saltwater Sandworm
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Authentic Sandworm Profile: Crafted with a realistic marine worm body shape featuring the distinctive elongated design and natural segmentation...- from $2.70
$8.99- from $2.70
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SPY
A new level of Berkley® finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a tailor-made tight...- $4.20
$13.99- $4.20
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Gulp!® Maggot
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Maggot Profile: Crafted with an authentic larval body shape featuring the distinctive segmented design and natural taper that...- $1.80
$5.99- $1.80
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Choppo Saltwater
Whether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s durable tail...- $4.50
$14.99- $4.50
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Power® Blade Standard Colorado
Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the Standard Power Blade series features a classic spinnerbait build with...- from $1.80
$5.99- from $1.80
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Gulp! Alive!® Saltwater Paddleshad
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic Paddletail Profile: Engineered with an authentic shad body shape featuring the distinctive deep-bodied profile and compressed sides...- from $3.00
$9.99- from $3.00
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Gulp!® Trout Dough
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Moldable Dough Formula: Crafted with a unique moldable consistency that allows anglers to shape the perfect bait for any...- $2.40
$7.99- $2.40
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Bullet Pop
Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop’s cupped...- $3.30
$10.99- $3.30
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Finesse Jig
Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Finesse jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. With over 30 years of Professional...- $1.80
$5.99- $1.80
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Gulp! Alive!® Saltwater Grub
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Classic Grub Profile: Engineered with an authentic grub body shape featuring a streamlined head that tapers perfectly for...- $6.60
$21.99- $6.60
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Slobberknocker and PowerStinger Kit
Perfectly paired to deliver exactly what anglers need in a bladed jig presentation, the Slobberknocker + PowerBait® PowerStinger bladed jig kit combines award winning innovative design and proven Berkley features in one fish catching package.- $4.80
$15.99- $4.80
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