BAIT & LURES Shop All Bait
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Cutter Saltwater
The Cutter 90 delivers erratic rolling action and flash to deliver results in any fishing region. Stainless steel hardware and sticky, sharp Fusion19™ 3x treble hooks meet the challenge and outperform in saltwater conditions.- $3.60
$11.99- $3.60
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Magic Swimmer® Freshwater
Meet the latest iteration of the Magic Swimmer series, now optimized specifically for freshwater species. The Freshwater Berkley® Magic Swimmer delivers the same revolutionary design and action, now in new optimized colors and sizes for freshwater application. Say goodbye to the need for custom...- $5.10
$16.99- $5.10
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Football Jig
Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Football jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. With over 30 years of Professional...- $1.80
$5.99- $1.80
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Gulp! Alive!® Angle Worm
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Authentic Angle Worm Profile: Crafted with a realistic earthworm body shape featuring the natural elongated design and subtle...- $2.10
$6.99- $2.10
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Gulp! Alive!® Recharge Liquid
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Powerful Attractant Formula: Engineered with the same concentrated fish attractant used in Gulp! Alive! baits, this liquid formula delivers...- $2.10
$6.99- $2.10
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Bad Shad™
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered...- $2.70
$8.99- $2.70
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Skipping Jig
Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Skippin’ jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. With over 30 years of Professional...- $1.80
$5.99- $1.80
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Power® Blade Compact Double-Willow
Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Utilizing a smaller profile and built with long lasting premium componentry, the Compact Power Blade series is engineered with performance...- $3.30
$10.99- $3.30
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Gulp! Alive!® Floating Pinched Crawler
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic Crawler Profile: Crafted with an authentic nightcrawler body shape featuring the distinctive segmented design and natural taper...- $2.10
$6.99- $2.10
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Swim Jig
Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. Regardless of where he’s fishing, one...- $1.80
$5.99- $1.80
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Heavy Cover Jig
Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Heavy Cover jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. With over 30 years of...- $1.50
$4.99- $1.50
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Flipping Jig
Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Flippin’ jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. With over 30 years of Professional...- $1.80
$5.99- $1.80
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Power® Blade Standard Colorado/Willow
Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the Standard Power Blade series features a classic spinnerbait build with...- from $1.80
$5.99- from $1.80
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Clickin' Frittside™
Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water fishing. With the addition of a single ceramic ball, the Clickin' Frittside delivers an optimized sound profile along with...- $3.90
$12.99- $3.90
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Juke Saltwater
The Berkley® Juke is highly versatile. It can be cranked, twitched, and trolled with lifelike movement, enticing strikes from a variety of fish. Its coffin-shaped bill allows maximum darting action and side flash with limited rod movement. Features such as the flat baitfish profile...- from $3.60
$11.99- from $3.60
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Gulp!® Floating Pinched Crawler
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Crawler Profile: Crafted with an authentic nightcrawler body shape featuring the distinctive segmented design and natural taper that...- $1.80
$5.99- $1.80
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Gulp!® Paddleshad
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Paddletail Profile: Engineered with an authentic shad body shape featuring the distinctive deep-bodied profile and compressed sides that...- from $2.40
$7.99- from $2.40
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Swamp Lord Popping Hollow Body Frog
The Swamp Lord is built to dominate hookup ratio, with perfectly angled Fusion19™ hooks and a supple, collapsible body to drive home hooksets. A sealed hook shank and watertight body chamber keeps the Swamp Lord efficient -less squeezing, less slowing down. Available in standard...- $3.30
$10.99- $3.30
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Magic Swimmer® Saltwater
The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide and used to attract all species in all types of water, its natural swimming action...- from $5.10
$16.99- from $5.10
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Gulp! Alive!® Saltwater Swimming Mullet
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring the distinctive deep-bodied profile and blunt head that...- from $3.00
$9.99- from $3.00
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