BAIT & LURES Shop All Bait
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Power® Blade Compact Double Colorado
Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Utilizing a smaller profile and built with long lasting premium componentry, the Compact Power Blade series is engineered with performance...- $3.30
$10.99- $3.30
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Gulp!® Earthworm
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Authentic Earthworm Profile: Crafted with a realistic earthworm body shape featuring the distinctive elongated design and natural segmentation...- $1.80
$5.99- $1.80
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Choppo 3 Pack Kit
Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...- $10.50
$34.99- $10.50
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Gulp!® Saltwater Peeler Crab
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Authentic Peeler Crab Profile: Crafted with a realistic soft-shell crab body shape featuring the distinctive flattened carapace and detailed...- $2.70
$8.99- $2.70
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Gulp!® Floating Salmon Eggs
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Salmon Egg Profile: Crafted with authentic salmon egg appearance featuring the distinctive spherical shape and natural coloration that...- $2.10
$6.99- $2.10
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Frittside5 3 Pack Kit
The wildly popular Frittside 5, now in a three pack kit. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is...- $9.00
$29.99- $9.00
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Gulp!® Extruded Nightcrawler
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Extruded Nightcrawler Profile: Crafted with an authentic nightcrawler body shape using advanced extrusion technology that creates the perfect diameter...- $2.10
$6.99- $2.10
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J-Walker 100
Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their...- $3.60
$11.99- $3.60
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Gulp! Alive!® Saltwater Attractant
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Saltwater Attractant Formula: Engineered with concentrated fish attractants specifically designed for saltwater species, available in many popular prey...- $3.30
$10.99- $3.30
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Spin Bomb
Create a top water commotion they can’t resist with the Berkley® Spin Bomb. Not only does the Spin Bomb’s shape make it ideal when there are smaller baitfish present but its unique shuttering action when paused is a perfect wounded bait imitator. It’s clear...- $3.60
$11.99- $3.60
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Gulp!® Pinched Crawler
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic Crawler Profile: Crafted with an authentic nightcrawler body shape featuring the distinctive segmented design and natural taper...- from $1.80
$5.99- from $1.80
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Gulp!® Saltwater Nemesis
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Nemesis Baitfish Profile: Crafted with an innovative baitfish body shape featuring the distinctive streamlined design and natural proportions...- from $2.70
$8.99- from $2.70
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Sparkle Power Eggs® Floating Magnum
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $1.80
$5.99- $1.80
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Hit Stick Saltwater
The Berkley® Hit Stick delivers balsa-like action in a super durable plastic construction! The tight tail wiggles along with a big rolling action and mimics wounded prey, causing big predators to blow up all over this Berkley bait. A built-in FlashDisc™ keeps the Hit...- $3.60
$11.99- $3.60
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Gulp! Alive!® Maggots
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic Maggot Profile: Crafted with an authentic larval body shape featuring the distinctive plump, segmented design and natural...- $2.10
$6.99- $2.10
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Stick Shadd Saltwater
The distinctive design of the Berkley® Stick Shadd™, with the understated keel on its belly, creates an erratic, unforeseen behavior with furious movement. The beauty of these lures is that they dart, jerk, and walk, operating in accordance with the model and its designed...- $3.60
$11.99- $3.60
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Gulp!® Grub
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Classic Grub Profile: Crafted with the timeless grub body shape featuring a streamlined head that tapers perfectly for easy...- $2.70
$8.99- $2.70
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Gulp! Alive!® Saltwater Shrimp
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Authentic Shrimp Profile: Crafted with a realistic shrimp body shape featuring the distinctive curved posture and segmented abdomen...- from $3.30
$10.99- from $3.30
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Power® Blade Standard Double-Willow
Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the Standard Power Blade series features a classic spinnerbait build with...- $3.30
$10.99- $3.30
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Cane Walker
Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® top water lure. With a loud rattling chamber, spitting cup, and long-distance casting ability, the Berkley® Cane Walker is sure to...- $3.60
$11.99- $3.60
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