BAIT & LURES Shop All Bait
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Scented Flicker Shad®
For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling hard baits have continued to cash countless checks in Walleye tournaments...- $3.60
$11.99- $3.60
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HighJacker Saltwater
Experience explosive top water action with the Berkley® HighJacker. Designed for targeting aggressive schooling fish, the Berkley® HighJacker has been refined to deliver the long-distance casting needed for targeting fish that are actively chasing schools of bait. Its unique, hydrodynamic shape is ideal for...- $3.60
$11.99- $3.60
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Gulp!® Saltwater Ghost Shrimp
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Authentic Ghost Shrimp Profile: Crafted with a realistic ghost shrimp body shape featuring the distinctive translucent appearance and segmented...- $2.70
$8.99- $2.70
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Gulp!® Saltwater Pogy
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Pogy Profile: Crafted with an authentic pogy body shape featuring the distinctive deep-bodied profile and compressed sides that...- $2.70
$8.99- $2.70
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Gulp!® Crawler
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Crawler Profile: Crafted with an authentic nightcrawler body shape featuring the distinctive elongated design and natural segmentation that...- $2.70
$8.99- $2.70
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Gulp! Alive!® Crawler
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Crawler Profile: Crafted with an authentic nightcrawler body shape featuring the distinctive elongated design and natural segmentation that...- from $3.00
$9.99- from $3.00
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Gulp!® Waxies
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Authentic Waxie Profile: Crafted with a realistic wax worm body shape featuring the distinctive plump, segmented design and natural...- $1.80
$5.99- $1.80
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Power® Blade Standard Colorado/Indiana
Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the Standard Power Blade series features a classic spinnerbait build with...- $3.30
$10.99- $3.30
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Gulp! Alive!® Saltwater Jerk Shad
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Jerk Shad Profile: Crafted with an authentic shad body shape featuring the distinctive deep-bodied profile and compressed sides...- $6.60
$21.99- $6.60
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Gulp!® Saltwater Mantis Shrimp
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Authentic Mantis Shrimp Profile: Crafted with a realistic mantis shrimp body shape featuring the distinctive elongated design and powerful...- $2.70
$8.99- $2.70
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Gulp!® Fat Floating Trout Worm
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Fat Floating Worm Profile: Crafted with an enhanced worm body shape featuring the distinctive thick, robust design that perfectly...- $1.80
$5.99- $1.80
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Gulp!® Trout Nuggets
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Bite-Sized Nugget Profile: Crafted with compact, bite-sized pieces that perfectly mimic natural food sources that trout encounter in their...- $2.40
$7.99- $2.40
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Flicker Shad® Trolling Pack
The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. Our hand selected Trolling Pack features the best-of-the-best when it comes to size and color. Pair these lures in a ready-to-go Plano® ProLatch® Storage box and you can fish with...- $12.00
$39.99- $12.00
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Gulp!® Killer Crawler
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Killer Crawler Profile: Crafted with an enhanced nightcrawler body shape featuring the distinctive thick, robust design and aggressive segmentation...- $2.70
$8.99- $2.70
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Power® Blade Compact Colorado/Willow
Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Utilizing a smaller profile and built with long lasting premium componentry, the Compact Power Blade series is engineered with performance...- $3.30
$10.99- $3.30
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Gulp! Alive!® Fat Floating Trout Worm
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Fat Floating Worm Profile: Crafted with an enhanced worm body shape featuring the distinctive thick, robust design that perfectly...- $2.10
$6.99- $2.10
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Gulp® Hard Bait Gel
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Hard Bait Enhancement Formula: Uniquely formulated to add powerful scent dispersion to Berkley Scented Flicker Shad hard baits equipped...- $3.00
$9.99- $3.00
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Gulp! Alive!® Cricket
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Authentic Cricket Profile: Crafted with a realistic cricket body shape featuring the distinctive segmented design and natural proportions that...- $2.10
$6.99- $2.10
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Gulp!® Minnow Head
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic Minnow Head Profile: Crafted with an authentic minnow head shape featuring the distinctive tapered design and detailed...- $1.80
$5.99- $1.80
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Gulp!® Leech
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Authentic Leech Profile: Crafted with a realistic leech body shape featuring the distinctive flattened design and natural segmentation that...- from $1.80
$5.99- from $1.80
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