BAIT & LURES Shop All Bait
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PowerBait® Minnow
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $2.10
$6.99- $2.10
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PowerBait® Pre-Rigged Swim Shad
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- from $1.80
$5.99- from $1.80
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PowerBait® Power® Switch
Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and however you want. When a fish is located using forward facing sonar, the clock starts ticking. You need...- from $2.70
$8.99- from $2.70
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PowerBait® Saltwater Bonga Shrimp
The Saltwater PowerBait® Bonga Shrimp features a lifelike shrimp profile and fantail in many colors. The Bonga Shrimp provides a steady fall through the water column and perfectly matches a shrimp's movement when worked slowly on the retrieve. Rig the Bonga Shrimp on a...- $2.40
$7.99- $2.40
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PowerBait® Saltwater Rattle Shrimp
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $2.40
$7.99- $2.40
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PowerBait® Power® Jerk Shad
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $1.80
$5.99- $1.80
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PowerBait® Power Worms®
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- from $2.10
$6.99- from $2.10
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PowerBait® Power® Clear Eggs Floating
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $1.80
$5.99- $1.80
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PowerBait® Power® Lizard
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $2.10
$6.99- $2.10
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PowerBait® Grass Pig
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $1.80
$5.99- $1.80
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PowerBait® Ca$h Out
Designed by pro angler Skeet Reese, the Berkley® PowerBait® Ca$h Out features a rudder style tail which causes more action on the fall. Its profile mimics baitfish and other natural forage for all season versatility. Its belly texture kicks up dirt and silt for...- $1.50
$4.99- $1.50
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PowerBait® The Champ Minnow
Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definition colors that mimic real bait. Its anatomically correct tail mimics live baitfish and is deadly on bass and walleye! The body shape is...- from $2.40
$7.99- from $2.40
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PowerBait® The Champ Craw
Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Craw features a lifelike profile and high-definition colors that mimic real bait. Its large claws float for more lifelike action. The body shape is ideal for Texas and punching rigs,...- from $2.40
$7.99- from $2.40
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PowerBait® The Champ Swimmer
Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Swimmer features a lifelike profile and high-definition colors that mimic real bait. Proven deadly on bass and walleye! Its large thumping paddletail displaces more water enabling fish to better track...- from $2.40
$7.99- from $2.40
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PowerBait® The Deal
Designed by pro angler Skeet Reese, the Berkley® PowerBait® The Deal features a high sided shad profile that adds bulk and presence. Its super high action tails mimic fleeing baitfish and amp up the action of your bladed jig. Perfect for rigging as a...- from $2.10
$6.99- from $2.10
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PowerBait® Saltwater Mullet
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $2.40
$7.99- $2.40
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PowerBait® Agent E
The PowerBait® Agent E combines Berkley's legendary PowerBait scent formula with an irresistible swimming action that drives fish wild. This premium swimbait is engineered to trigger aggressive strikes from bass, walleye, and other freshwater predators. Whether you're targeting bass in heavy cover, walleye along structure...- from $2.70
$8.99- from $2.70
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PowerBait® Ripple Shad
Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and gets them to...- from $2.10
$6.99- from $2.10
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