BAIT & LURES Shop All Bait
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PowerBait® Saltwater Gilly
The award-winning Berkley® designed Gilly provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes and helps to orient the bait in an upright posture when swimming. Rig vertical with weightless rigging, sideways as a...- $3.30
$10.99- $3.30
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PowerBait® Power® Swimmer
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- from $1.80
$5.99- from $1.80
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PowerBait® Curly Bones
Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and gets them to...- $2.10
$6.99- $2.10
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PowerBait® Bonefish
Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and gets them to...- $2.10
$6.99- $2.10
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PowerBait® Saltwater CullShad
The Saltwater PowerBait® CullShad is the next level paddletail soft bait for inshore fishing. The paddletail provides a lifelike swimming action to trigger reactions strikes. Perfectly rigged on either a jighead or weighted EWG to deliver this lure to the right location in the...- $2.70
$8.99- $2.70
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PowerBait® Saltwater The Champ Swimmer
The Champ Swimmer features a lifelike profile that mimics baitfish. Its large thumping paddletail displaces more water enabling fish to better track the bait. The flat back design is great for hiding hook points and weedless rigging- $3.00
$9.99- $3.00
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PowerBait® Saltwater Gillydine
Berkley® reimagined the award-winning Gilly in a new streamlined baitfish profile with a natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes and helps to orient the bait in an upright posture when swimming. Rig vertical with...- $3.30
$10.99- $3.30
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PowerBait® Saltwater Power Swimmer
The Power Swimmer features a lifelike profile that mimics baitfish. Its large thumping paddletail displaces more water enabling fish to better track the bait. Perfectly rigged on a jig head or weighted EWG hook- $2.40
$7.99- $2.40
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PowerBait® Paddlin' PowerStinger
Featuring patent pending Honey Comb technology the PowerBait® Paddlin' PowerStinger showcases durability in a boot tail style swimbait without sacrificing action. Designed with both profile and action in mind, the Paddlin' Powerstinger is best used as a bladed jig trailer or threaded onto a...- $3.30
$10.99- $3.30
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PowerBait® CullShad
Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart weighting ability and a hassle-free harness + hook clip...- from $3.90
$12.99- from $3.90
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PowerBait® Hollow Belly
Bekley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresisteble scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- from $2.70
$8.99- from $2.70
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PowerBait® Pre-Rigged Atomic Teasers
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $1.80
$5.99- $1.80
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PowerBait® Pre-Rigged Atomic Tubes
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $1.80
$5.99- $1.80
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PowerBait® Power® Tube
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- from $1.80
$5.99- from $1.80
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PowerBait® Atomic Tubes
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $1.80
$5.99- $1.80
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PowerBait® Power® Honey Worm
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $1.80
$5.99- $1.80
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PowerBait® Power Wigglers®
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $1.80
$5.99- $1.80
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PowerBait® Power® Floating Trout Worm
Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and gets them to...- $1.80
$5.99- $1.80
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PowerBait® Floating Mice Tails
Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and gets them to...- $1.80
$5.99- $1.80
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