BAIT & LURES New Arrivals
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GINCLEAR™ Bulk Spool
Berkley GINCLEAR Fluorocarbon is formulated for maximum smoothness, flexibility, and low memory culminating in a superior casting performance. Use GINCLEAR as your go-to mainline or shock leader when using as a leader with braid. GINCLEAR is level wound for added manageability making every cast...- from $60.00
$199.99- from $60.00
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Vintage Trilene® XT® Foam Trucker
This is a throwback. Look great in Berkley's vintage headwear collection, sporting the vintage Trilene® XT® logo patch.- $9.00
$29.99- $9.00
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Vintage Trilene® XL® Foam Trucker
This is a throwback. Look great in Berkley's vintage headwear collection, sporting the vintage Trilene® XL® logo patch.- $9.00
$29.99- $9.00
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Vintage PowerBait® Snap Back
This is a throwback. Look great in Berkley's vintage headwear collection, sporting the vintage Power Bait logo patch.- $9.00
$29.99- $9.00
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Walleye Bait Haul of Fame™
Berkley® has picked its’ First Team All-American line up of Walleye Baits. Included are the best baits for the most widely used techniques in walleye fishing. Replace live bait with the Gulp!® Minnow or Leech, twitch or troll the Hit Stick, or cast and...- $13.50
$44.99- $13.50
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Trolling Haul of Fame™
Berkley® has picked its’ First Team All-American line up of Trolling Hard Baits. Included are five of the best trolling baits on the market! Have confidence in your baits this season with products that perform year-round. Fish shallow with the Hit Stick or Money...- $13.50
$44.99- $13.50
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Saltwater Bait Haul of Fame™
Berkley® has picked its’ First Team All-American line up of Saltwater Baits. Included are the best baits to catch a variety of salt species throughout the year. Stop messing around with the hassles of live bait and those other plastics, and simply grab a...- $13.50
$44.99- $13.50
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Forward Facing Sonar Haul of Fame™
Berkley® has picked its’ First Team All-American line up of FFS Baits and Line. When you are scopin’, have confidence in seeing the fish, delivering a pin-point cast, getting to the fish and the fish reacting to the bait. Included is the award winning...- $13.50
$44.99- $13.50
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Bass Bait Haul of Fame™
Berkley® has picked its’ First Team All-American line up of Bass Baits. Included are the best baits for the most widely used techniques in bass fishing. Flip a jig, drag a worm, burn a spinner bait, twitch a Lil’ General or crank hard cover!...- $13.50
$44.99- $13.50
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Forward Braid Filler Spool
Forward facing sonar optimized and purpose built, Berkley FORWARD Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary longitudinal construction maintains the line’s cross-section integrity over time to deliver longer casts than...- $9.00
$29.99- $9.00
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PowerBait® MaxScent Stank-Bug
Behold, the Berkley® MaxScent Stank-Bug. Nostril gripping stench emitting from proprietary scent distribution technology attracts fish, proven season after season in MaxScent shapes. At 3.5 inches of crawfish imitating authority, the Stank-Bug crosses the realm of smallmouth, largemouth and spotted bass debauchery making it...- $3.00
$9.99- $3.00
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PowerBait® MaxScent Crud Craw
When high action, scent dispersion, and taste make all the difference; the Berkley® MaxScent Crud Craw catches em'. With maximum water disturbance set forward by two meaty claws protruding from a beefed up body, this 4 inch crustacean is certain to persuade green creatures...- $3.00
$9.99- $3.00
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Gulp!® Saltwater Nemesis Prawn Curl Tail
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Nemesis Prawn Profile: Crafted with an authentic prawn body shape featuring heavily spiked appendages and realistic head section that...- $2.70
$8.99- $2.70
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Gulp!® Saltwater Turbo Shrimp
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Revolutionary Turbo Design: Crafted with a unique oscillating leg system that creates turbulence and vibration with every retrieve. The...- $2.70
$8.99- $2.70
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ProSpec® Chrome 4 x 100' Metered Braid
Tested and approved by Berkley's top Saltwater Captains and Guides, ProSpec Chrome Metered Braid is a premium smooth, supple 8-carrier braid optimized for trolling and electric reel techniques and built to withstand the toughest saltwater fishing conditions. Metered Braid helps you troll and vertically...- from $114.00
$379.99- from $114.00
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Swigs for Bigs™ Flicker Shad® Drink Set
Catch a Walleye and Raise Your Glass! The Berkley® Flicker Shad has become a staple in all tackle boxes! Known for the unique "Flicker" action paired with sticky Fusion19™ treble hooks, these baits will help you put more fish in the boat! This Flicker...- $9.00
$29.99- $9.00
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Gulp!® Saltwater Ripple Mullet
The Berkley Gulp! Ripple Mullet is set to change the game for jigging saltwater fishing scenarios. Featuring an aggressive ripple design that vibrates when ripped/lifted off the bottom and has subtle tail action on the fall. The Berkley Gulp! Ripple Mullet creates turbulence and...- $2.70
$8.99- $2.70
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PowerBait® Saltwater Paddlin' PowerStinger
Featuring patented Honeycomb technology, the Saltwater PowerBait® Paddlin' PowerStinger showcases durability in a boot tail style swimbait without sacrificing action. Designed with both profile and action in mind, the Paddlin' Powerstinger is best used threaded onto a swimbait jig head or as a jig...- $3.30
$10.99- $3.30
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Saltwater SlobberKnocker
Built to outperform any other bladed jig, the Berkley Saltwater Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker packs a punch where it matters most to fish. The through head design...- $3.30
$10.99- $3.30
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PowerBait® Saltwater PowerStinger
Purposefully built for jigs, the Berkley Saltwater PowerStinger Utilizes Berkley’s patented honeycomb molding technology to Saltwater PowerBait. Designed with both profile and action in mind, the PowerStinger’s dense head prevents tear out while the honeycomb construction drives action, translating the movement from the buck...- $3.00
$9.99- $3.00
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