BAIT & LURES New Arrivals
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Shallow Money Badger
Shallow Money Badger is a perfect compliment to the market favorite Money Badger. All the same features and actions of the Money Badger, now with an upgraded circuit board bill to make the Shallow Money Badger ultra-durable and ideal for shallow structure-heavy situations. The...- from $3.30
$10.99- from $3.30
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PowerBait® Power® Vibe
Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion 19® hook makes the Power® Vibe a better choice for bottom, near bottom and weedier situations than traditional...- from $2.70
$8.99- from $2.70
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Fusion 19™ Chop Block Harness
Designed to replace the harness system on the Berkley PowerBait® Chop Block, the Fusion19 Chop Block harness provides every component needed for a terminal re-fresh if or when needed.- $2.70
$8.99- $2.70
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Bladed Rawler Jig
The Berkley® Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler Jig is hollowed out and embeds the stainless-steel ball bearing swivel perfectly...- $2.70
$8.99- $2.70
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Toad Riveter
Entice big bites with the Berkley Toad Riveter; so deafening, fish can’t help but notice. Berkley Labs has created the ultimate sound profile using a custom rivet and anodized blade, proven wire form and upgraded componentry; the Berkley Toad Riveter will captivate bass with...- $3.00
$9.99- $3.00
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Skirted Riveter
Entice big bites with the Berkley Riveter; so deafening, fish can’t help but notice. Berkley Labs has created the ultimate sound profile using a custom rivet and anodized blade, proven wire form and upgraded componentry; the Berkley Riveter will captivate bass with its unique...- $3.30
$10.99- $3.30
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Rawler Jig
The Berkley® Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek due to the stainless-steel ball bearing swivel perfectly integrated to minimize...- $2.10
$6.99- $2.10
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Screamin' Choppo
Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound profile in addition to the signature...- $4.50
$14.99- $4.50
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Triple Minnow Rig Kit
Conceived from the ancestral link of predator, prey and bioenergetics, the Berkley Triple Minnow Rig revolutionizes the art of presenting a jighead and minnow. Featuring three minnows working in harmony, the Triple Minnow Rig presents a discreet bait ball within the methodology of mid-strolling....- $6.00
$19.99- $6.00
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Triple Minnow Rig
Conceived from the ancestral link of predator, prey and bioenergetics, the Berkley Triple Minnow Rig revolutionizes the art of presenting a jighead and minnow. Featuring three minnows working in harmony, the Triple Minnow Rig presents a discreet bait ball within the methodology of mid-strolling....- $3.00
$9.99- $3.00
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Ripfish
The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a crazy range of...- $3.60
$11.99- $3.60
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Lab Series™ Flat Worm
Lab Series™ was created by Berkley® scientists to trigger bites via the four primary proven feeding stimuli: Color. Action. Scent. Taste. Small-batch poured and coated with new water-activated Rapid Release PowerBait® MaxScent Slime proven to generate unmatched results from the moment it hits the...- $4.50
$14.99- $4.50
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Lab Series™ Finesse Worm
Lab Series™ was created by Berkley® scientists to trigger bites via the four primary proven feeding stimuli: Color. Action. Scent. Taste. Small-batch poured and coated with new water-activated Rapid Release PowerBait® MaxScent Slime proven to generate unmatched results from the moment it hits the...- $4.50
$14.99- $4.50
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Lab Series™ Minnow
Lab Series™ was created by Berkley® scientists to trigger bites via the four primary proven feeding stimuli: Color. Action. Scent. Taste. Small-batch poured and coated with new water-activated Rapid Release PowerBait® MaxScent Slime proven to generate unmatched results from the moment it hits the...- $4.50
$14.99- $4.50
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PowerBait® Chop Block
The Berkley PowerBait® Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft glide mimics a variety of forage bases with its tall broad profile. The Chop Block is adept at generating both...- from $4.80
$15.99- from $4.80
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PowerBait® Chop Block - Exclusive
Exclusive Colors: Matte Carp & Hickory Shad, Available in 3 sizes. Meet the Berkley PowerBait® Chop Block - now available in two exclusive colorways: Matte Carp and Hickory Shad. This soft glide bait is so effective it borders on unfair, designed to stop bass...- from $4.80
$15.99- from $4.80
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Dough Rider Minnow
The Dough Rider revolutionizes inline spinners by combining flash, vibration, and scent in one lethal package. Traditional spinners catch attention, but without scent, they can leave bites behind. Featuring the built-in Scent Vent™ pocket, it’s designed to hold PowerBait® Dough and release a continuous...- $1.95
$6.49- $1.95
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Dough Rider
The Dough Rider revolutionizes inline spinners by combining flash, vibration, and scent in one lethal package. Traditional spinners catch attention, but without scent, they can leave bites behind. Featuring the built-in Scent Vent™ pocket, it’s designed to hold PowerBait® Dough and release a continuous...- $1.95
$6.49- $1.95
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PowerBait® MaxScent Power® Wag
The Power®Wag sits at the crossroads of two dominant bass trends, big-bait impact and the precision of Neko-rigging. It delivers an oversized presence that commands attention while retaining the subtle finesse required in pressured fisheries, making it an essential addition to any angler’s Neko-rig...- $3.00
$9.99- $3.00
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PowerBait® MaxScent Flux-Gill
Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait® MaxScent Flux-Gill combines profile, innovation, and versatility to dominate pressured waters and entice the weariest bass. Scent dispersion is at the heart of the Flux-Gill, driving the unique...- $3.00
$9.99- $3.00
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