NEW & FEATURED
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Lab Series™ Finesse Worm
Lab Series™ was created by Berkley® scientists to trigger bites via the four primary proven feeding stimuli: Color. Action. Scent. Taste. Small-batch poured and coated with new water-activated Rapid Release PowerBait® MaxScent Slime proven to generate unmatched results from the moment it hits the...- $4.50
$14.99- $4.50
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Lab Series™ Minnow
Lab Series™ was created by Berkley® scientists to trigger bites via the four primary proven feeding stimuli: Color. Action. Scent. Taste. Small-batch poured and coated with new water-activated Rapid Release PowerBait® MaxScent Slime proven to generate unmatched results from the moment it hits the...- $4.50
$14.99- $4.50
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PowerBait® Chop Block
The Berkley PowerBait® Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft glide mimics a variety of forage bases with its tall broad profile. The Chop Block is adept at generating both...- from $4.80
$15.99- from $4.80
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PowerBait® Chop Block - Exclusive
Exclusive Colors: Matte Carp & Hickory Shad, Available in 3 sizes. Meet the Berkley PowerBait® Chop Block - now available in two exclusive colorways: Matte Carp and Hickory Shad. This soft glide bait is so effective it borders on unfair, designed to stop bass...- from $4.80
$15.99- from $4.80
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Dough Rider Minnow
The Dough Rider revolutionizes inline spinners by combining flash, vibration, and scent in one lethal package. Traditional spinners catch attention, but without scent, they can leave bites behind. Featuring the built-in Scent Vent™ pocket, it’s designed to hold PowerBait® Dough and release a continuous...- $1.95
$6.49- $1.95
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Dough Rider
The Dough Rider revolutionizes inline spinners by combining flash, vibration, and scent in one lethal package. Traditional spinners catch attention, but without scent, they can leave bites behind. Featuring the built-in Scent Vent™ pocket, it’s designed to hold PowerBait® Dough and release a continuous...- $1.95
$6.49- $1.95
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PowerBait® MaxScent Power® Wag
The Power®Wag sits at the crossroads of two dominant bass trends, big-bait impact and the precision of Neko-rigging. It delivers an oversized presence that commands attention while retaining the subtle finesse required in pressured fisheries, making it an essential addition to any angler’s Neko-rig...- $3.00
$9.99- $3.00
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PowerBait® MaxScent Flux-Gill
Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait® MaxScent Flux-Gill combines profile, innovation, and versatility to dominate pressured waters and entice the weariest bass. Scent dispersion is at the heart of the Flux-Gill, driving the unique...- $3.00
$9.99- $3.00
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GINCLEAR™ Filler Spool
Berkley GINCLEAR Fluorocarbon is formulated for maximum smoothness, flexibility, and low memory culminating in a superior casting performance. Use GINCLEAR as your go-to mainline or shock leader when using as a leader with braid. GINCLEAR is level wound for added manageability making every cast...- from $6.00
$19.99- from $6.00
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PowerBait® MaxScent 'Moeba
The MaxScent® ‘Moeba infects one of tournament bass fishing’s fastest- growing profiles with Berkley’s proven lab rooted advantages. While others stop at visual appeal, the MaxScent ‘Moeba delivers the difference that matters most: SCENT. From experimental new-shape trial days to high-stakes tournament scenarios, it’s...- $4.50
$14.99- $4.50
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Swamp Lord Jr. Hollow Body Frog
The Swamp Lord is built to dominate hookup ratio, with perfectly angled Fusion19™ hooks and a supple, collapsible body to drive home hooksets. A sealed hook shank and watertight body chamber keeps the Swamp Lord efficient -less squeezing, less slowing down. Available in standard...- $3.30
$10.99- $3.30
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