NEW & FEATURED
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PowerBait® MaxScent Chigger Craw
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology! Authentic Crayfish Profile: Crafted with a realistic crayfish body shape featuring prominent claws...- $3.00
$9.99- $3.00
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PowerBait® MaxScent Creature Hawg
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology! Aggressive Creature Profile: Crafted with an authentic multi-appendage design that perfectly mimics a...- $3.00
$9.99- $3.00
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PowerBait® MaxScent Tube
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology! Classic Tube Profile: Crafted with an authentic hollow-body design that perfectly mimics a...- $3.00
$9.99- $3.00
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PowerBait® MaxScent Flatnose Jerk Shad
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology! Authentic Shad Profile: Crafted with a realistic baitfish body shape featuring a distinctive...- $3.00
$9.99- $3.00
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PowerBait® MaxScent Flat Worm
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology! Streamlined Flat Profile: Crafted with an authentic flattened body shape that perfectly mimics...- $3.00
$9.99- $3.00
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PowerBait® MaxScent The General
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology! Ultra-Realistic Worm Profile: Crafted with an authentic segmented body shape that perfectly mimics...- $3.00
$9.99- $3.00
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PowerBait® MaxScent Hit Worm Magnum
Engineered for serious anglers, the Berkley PowerBait® MaxScent Magnum Hit Worm features a thickened body and oversized bulbous tail that balances a finesse presentation with big bass appeal. Berkley's exclusive PowerBait® MaxScent formula adds the technology of scent release to the PowerBait® formula –...- $3.00
$9.99- $3.00
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PowerBait® MaxScent Hit Worm
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology! Proven Worm Profile: Crafted with an authentic segmented body shape that perfectly mimics...- $3.00
$9.99- $3.00
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GINCLEAR™ Bulk Spool
Berkley GINCLEAR Fluorocarbon is formulated for maximum smoothness, flexibility, and low memory culminating in a superior casting performance. Use GINCLEAR as your go-to mainline or shock leader when using as a leader with braid. GINCLEAR is level wound for added manageability making every cast...- from $60.00
$199.99- from $60.00
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Vintage Trilene® XT® Foam Trucker
This is a throwback. Look great in Berkley's vintage headwear collection, sporting the vintage Trilene® XT® logo patch.- $9.00
$29.99- $9.00
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Vintage Trilene® XL® Foam Trucker
This is a throwback. Look great in Berkley's vintage headwear collection, sporting the vintage Trilene® XL® logo patch.- $9.00
$29.99- $9.00
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Vintage PowerBait® Snap Back
This is a throwback. Look great in Berkley's vintage headwear collection, sporting the vintage Power Bait logo patch.- $9.00
$29.99- $9.00
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Walleye Bait Haul of Fame™
Berkley® has picked its’ First Team All-American line up of Walleye Baits. Included are the best baits for the most widely used techniques in walleye fishing. Replace live bait with the Gulp!® Minnow or Leech, twitch or troll the Hit Stick, or cast and...- $13.50
$44.99- $13.50
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Trolling Haul of Fame™
Berkley® has picked its’ First Team All-American line up of Trolling Hard Baits. Included are five of the best trolling baits on the market! Have confidence in your baits this season with products that perform year-round. Fish shallow with the Hit Stick or Money...- $13.50
$44.99- $13.50
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Saltwater Bait Haul of Fame™
Berkley® has picked its’ First Team All-American line up of Saltwater Baits. Included are the best baits to catch a variety of salt species throughout the year. Stop messing around with the hassles of live bait and those other plastics, and simply grab a...- $13.50
$44.99- $13.50
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Forward Facing Sonar Haul of Fame™
Berkley® has picked its’ First Team All-American line up of FFS Baits and Line. When you are scopin’, have confidence in seeing the fish, delivering a pin-point cast, getting to the fish and the fish reacting to the bait. Included is the award winning...- $13.50
$44.99- $13.50
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Bass Bait Haul of Fame™
Berkley® has picked its’ First Team All-American line up of Bass Baits. Included are the best baits for the most widely used techniques in bass fishing. Flip a jig, drag a worm, burn a spinner bait, twitch a Lil’ General or crank hard cover!...- $13.50
$44.99- $13.50
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Forward Braid Filler Spool
Forward facing sonar optimized and purpose built, Berkley FORWARD Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary longitudinal construction maintains the line’s cross-section integrity over time to deliver longer casts than...- $9.00
$29.99- $9.00
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PowerBait® MaxScent Stank-Bug
Behold, the Berkley® MaxScent Stank-Bug. Nostril gripping stench emitting from proprietary scent distribution technology attracts fish, proven season after season in MaxScent shapes. At 3.5 inches of crawfish imitating authority, the Stank-Bug crosses the realm of smallmouth, largemouth and spotted bass debauchery making it...- $3.00
$9.99- $3.00
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PowerBait® MaxScent Crud Craw
When high action, scent dispersion, and taste make all the difference; the Berkley® MaxScent Crud Craw catches em'. With maximum water disturbance set forward by two meaty claws protruding from a beefed up body, this 4 inch crustacean is certain to persuade green creatures...- $3.00
$9.99- $3.00
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