BAIT & LURES
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Power® Blade Compact Colorado/Willow
Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Utilizing a smaller profile and built with long lasting premium componentry, the Compact Power Blade series is engineered with performance...- $3.30
$10.99- $3.30
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Gulp! Alive!® Fat Floating Trout Worm
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Fat Floating Worm Profile: Crafted with an enhanced worm body shape featuring the distinctive thick, robust design that perfectly...- $2.10
$6.99- $2.10
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Gulp® Hard Bait Gel
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Hard Bait Enhancement Formula: Uniquely formulated to add powerful scent dispersion to Berkley Scented Flicker Shad hard baits equipped...- $3.00
$9.99- $3.00
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Gulp! Alive!® Cricket
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Authentic Cricket Profile: Crafted with a realistic cricket body shape featuring the distinctive segmented design and natural proportions that...- $2.10
$6.99- $2.10
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Gulp!® Minnow Head
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic Minnow Head Profile: Crafted with an authentic minnow head shape featuring the distinctive tapered design and detailed...- $1.80
$5.99- $1.80
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Gulp!® Leech
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Authentic Leech Profile: Crafted with a realistic leech body shape featuring the distinctive flattened design and natural segmentation that...- from $1.80
$5.99- from $1.80
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Power® Blade Compact Double Colorado
Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Utilizing a smaller profile and built with long lasting premium componentry, the Compact Power Blade series is engineered with performance...- $3.30
$10.99- $3.30
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- per
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Gulp!® Earthworm
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Authentic Earthworm Profile: Crafted with a realistic earthworm body shape featuring the distinctive elongated design and natural segmentation...- $1.80
$5.99- $1.80
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Choppo 3 Pack Kit
Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...- $10.50
$34.99- $10.50
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Gulp!® Saltwater Peeler Crab
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Authentic Peeler Crab Profile: Crafted with a realistic soft-shell crab body shape featuring the distinctive flattened carapace and detailed...- $2.70
$8.99- $2.70
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Gulp!® Floating Salmon Eggs
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Salmon Egg Profile: Crafted with authentic salmon egg appearance featuring the distinctive spherical shape and natural coloration that...- $2.10
$6.99- $2.10
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Frittside5 3 Pack Kit
The wildly popular Frittside 5, now in a three pack kit. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is...- $9.00
$29.99- $9.00
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Gulp!® Extruded Nightcrawler
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Extruded Nightcrawler Profile: Crafted with an authentic nightcrawler body shape using advanced extrusion technology that creates the perfect diameter...- $2.10
$6.99- $2.10
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J-Walker 100
Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their...- $3.60
$11.99- $3.60
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Gulp! Alive!® Saltwater Attractant
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Saltwater Attractant Formula: Engineered with concentrated fish attractants specifically designed for saltwater species, available in many popular prey...- $3.30
$10.99- $3.30
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Spin Bomb
Create a top water commotion they can’t resist with the Berkley® Spin Bomb. Not only does the Spin Bomb’s shape make it ideal when there are smaller baitfish present but its unique shuttering action when paused is a perfect wounded bait imitator. It’s clear...- $3.60
$11.99- $3.60
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Gulp!® Pinched Crawler
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic Crawler Profile: Crafted with an authentic nightcrawler body shape featuring the distinctive segmented design and natural taper...- from $1.80
$5.99- from $1.80
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Gulp!® Saltwater Nemesis
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Nemesis Baitfish Profile: Crafted with an innovative baitfish body shape featuring the distinctive streamlined design and natural proportions...- from $2.70
$8.99- from $2.70
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Sparkle Power Eggs® Floating Magnum
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $1.80
$5.99- $1.80
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Hit Stick Saltwater
The Berkley® Hit Stick delivers balsa-like action in a super durable plastic construction! The tight tail wiggles along with a big rolling action and mimics wounded prey, causing big predators to blow up all over this Berkley bait. A built-in FlashDisc™ keeps the Hit...- $3.60
$11.99- $3.60
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