BAIT & LURES
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PowerBait® The Champ Minnow
Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definition colors that mimic real bait. Its anatomically correct tail mimics live baitfish and is deadly on bass and walleye! The body shape is...- from $2.40
$7.99- from $2.40
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PowerBait® The Champ Craw
Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Craw features a lifelike profile and high-definition colors that mimic real bait. Its large claws float for more lifelike action. The body shape is ideal for Texas and punching rigs,...- from $2.40
$7.99- from $2.40
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PowerBait® The Champ Swimmer
Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Swimmer features a lifelike profile and high-definition colors that mimic real bait. Proven deadly on bass and walleye! Its large thumping paddletail displaces more water enabling fish to better track...- from $2.40
$7.99- from $2.40
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PowerBait® The Deal
Designed by pro angler Skeet Reese, the Berkley® PowerBait® The Deal features a high sided shad profile that adds bulk and presence. Its super high action tails mimic fleeing baitfish and amp up the action of your bladed jig. Perfect for rigging as a...- from $2.10
$6.99- from $2.10
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PowerBait® Saltwater Mullet
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $2.40
$7.99- $2.40
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PowerBait® Agent E
The PowerBait® Agent E combines Berkley's legendary PowerBait scent formula with an irresistible swimming action that drives fish wild. This premium swimbait is engineered to trigger aggressive strikes from bass, walleye, and other freshwater predators. Whether you're targeting bass in heavy cover, walleye along structure...- from $2.70
$8.99- from $2.70
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PowerBait® Ripple Shad
Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and gets them to...- from $2.10
$6.99- from $2.10
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PowerBait® Saltwater Gilly
The award-winning Berkley® designed Gilly provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes and helps to orient the bait in an upright posture when swimming. Rig vertical with weightless rigging, sideways as a...- $3.30
$10.99- $3.30
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PowerBait® Power® Swimmer
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- from $1.80
$5.99- from $1.80
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PowerBait® Curly Bones
Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and gets them to...- $2.10
$6.99- $2.10
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PowerBait® Bonefish
Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and gets them to...- $2.10
$6.99- $2.10
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PowerBait® Saltwater CullShad
The Saltwater PowerBait® CullShad is the next level paddletail soft bait for inshore fishing. The paddletail provides a lifelike swimming action to trigger reactions strikes. Perfectly rigged on either a jighead or weighted EWG to deliver this lure to the right location in the...- $2.70
$8.99- $2.70
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PowerBait® Saltwater The Champ Swimmer
The Champ Swimmer features a lifelike profile that mimics baitfish. Its large thumping paddletail displaces more water enabling fish to better track the bait. The flat back design is great for hiding hook points and weedless rigging- $3.00
$9.99- $3.00
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PowerBait® Saltwater Gillydine
Berkley® reimagined the award-winning Gilly in a new streamlined baitfish profile with a natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes and helps to orient the bait in an upright posture when swimming. Rig vertical with...- $3.30
$10.99- $3.30
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PowerBait® Saltwater Power Swimmer
The Power Swimmer features a lifelike profile that mimics baitfish. Its large thumping paddletail displaces more water enabling fish to better track the bait. Perfectly rigged on a jig head or weighted EWG hook- $2.40
$7.99- $2.40
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PowerBait® Paddlin' PowerStinger
Featuring patent pending Honey Comb technology the PowerBait® Paddlin' PowerStinger showcases durability in a boot tail style swimbait without sacrificing action. Designed with both profile and action in mind, the Paddlin' Powerstinger is best used as a bladed jig trailer or threaded onto a...- $3.30
$10.99- $3.30
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PowerBait® CullShad
Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart weighting ability and a hassle-free harness + hook clip...- from $3.90
$12.99- from $3.90
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PowerBait® Hollow Belly
Bekley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresisteble scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- from $2.70
$8.99- from $2.70
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PowerBait® Pre-Rigged Atomic Teasers
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $1.80
$5.99- $1.80
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