BAIT & LURES Technique
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Flicker Shad®
The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker" action,...- from $2.10
$6.99- from $2.10
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PowerBait® Beat'n Paddle Frog
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $2.40
$7.99- $2.40
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PowerBait® Buzz'n Speed Toad
Built for one thing and one thing only, to entice heart-stopping topwater strikes. The Berkley Powerbait Buzz’n Speed Toad is built with serrated feet that buzz and cut the water’s surface, creating a strike provoking topwater disturbance and sound. It is also made from a...- from $2.10
$6.99- from $2.10
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PowerBait® Saltwater Bonga Shad
The Saltwater PowerBait® Bonga Shad features a lifelike baitfish profile in a very effective jerkbait format. The triangular cross section and side fins create erratic movement to mimic an injured baitfish. This lure rigs perfectly on a EWG hook or jighead to deliver it...- $2.40
$7.99- $2.40
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PowerBait® Saltwater Bonga Stick
The Saltwater PowerBait® Bonga Stick features a slender stickbait profile with the versatility for multiple rigging applications. The triangular cross section creates erratic movement to trigger strikes. This lure rigs perfectly on a EWG hook or jighead to deliver it to the right location in...- $2.40
$7.99- $2.40
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PowerBait® Saltwater Jerk Shad
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $2.40
$7.99- $2.40
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PowerBait® Power® Switch
Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and however you want. When a fish is located using forward facing sonar, the clock starts ticking. You need...- from $2.70
$8.99- from $2.70
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PowerBait® Power® Jerk Shad
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $1.80
$5.99- $1.80
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PowerBait® Drip Minnow
The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip” shaped tail for subtle action when twitching or shaking. The...- $3.30
$10.99- $3.30
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PowerBait® Drip Swimmer
The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail for tight actions to provoke pressured fish. The head...- $3.30
$10.99- $3.30
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PowerBait® MaxScent Flatnose Jerk Shad
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology! Authentic Shad Profile: Crafted with a realistic baitfish body shape featuring a distinctive...- $3.00
$9.99- $3.00
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Walleye Bait Haul of Fame™
Berkley® has picked its’ First Team All-American line up of Walleye Baits. Included are the best baits for the most widely used techniques in walleye fishing. Replace live bait with the Gulp!® Minnow or Leech, twitch or troll the Hit Stick, or cast and...- $13.50
$44.99- $13.50
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Trolling Haul of Fame™
Berkley® has picked its’ First Team All-American line up of Trolling Hard Baits. Included are five of the best trolling baits on the market! Have confidence in your baits this season with products that perform year-round. Fish shallow with the Hit Stick or Money...- $13.50
$44.99- $13.50
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Forward Braid Filler Spool
Forward facing sonar optimized and purpose built, Berkley FORWARD Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary longitudinal construction maintains the line’s cross-section integrity over time to deliver longer casts than...- $9.00
$29.99- $9.00
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Swigs for Bigs™ Flicker Shad® Drink Set
Catch a Walleye and Raise Your Glass! The Berkley® Flicker Shad has become a staple in all tackle boxes! Known for the unique "Flicker" action paired with sticky Fusion19™ treble hooks, these baits will help you put more fish in the boat! This Flicker...- $9.00
$29.99- $9.00
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Shallow Money Badger
Shallow Money Badger is a perfect compliment to the market favorite Money Badger. All the same features and actions of the Money Badger, now with an upgraded circuit board bill to make the Shallow Money Badger ultra-durable and ideal for shallow structure-heavy situations. The...- from $3.30
$10.99- from $3.30
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Bladed Rawler Jig
The Berkley® Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler Jig is hollowed out and embeds the stainless-steel ball bearing swivel perfectly...- $2.70
$8.99- $2.70
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Toad Riveter
Entice big bites with the Berkley Toad Riveter; so deafening, fish can’t help but notice. Berkley Labs has created the ultimate sound profile using a custom rivet and anodized blade, proven wire form and upgraded componentry; the Berkley Toad Riveter will captivate bass with...- $3.00
$9.99- $3.00
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Skirted Riveter
Entice big bites with the Berkley Riveter; so deafening, fish can’t help but notice. Berkley Labs has created the ultimate sound profile using a custom rivet and anodized blade, proven wire form and upgraded componentry; the Berkley Riveter will captivate bass with its unique...- $3.30
$10.99- $3.30
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Rawler Jig
The Berkley® Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek due to the stainless-steel ball bearing swivel perfectly integrated to minimize...- $2.10
$6.99- $2.10
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