BAIT & LURES Species
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Bullet Pop
Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop’s cupped...- $3.30
$10.99- $3.30
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Finesse Jig
Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Finesse jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. With over 30 years of Professional...- $1.80
$5.99- $1.80
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Magic Swimmer® Freshwater
Meet the latest iteration of the Magic Swimmer series, now optimized specifically for freshwater species. The Freshwater Berkley® Magic Swimmer delivers the same revolutionary design and action, now in new optimized colors and sizes for freshwater application. Say goodbye to the need for custom...- $5.10
$16.99- $5.10
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Gulp! Alive!® Angle Worm
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Authentic Angle Worm Profile: Crafted with a realistic earthworm body shape featuring the natural elongated design and subtle...- $2.10
$6.99- $2.10
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Gulp! Alive!® Recharge Liquid
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Powerful Attractant Formula: Engineered with the same concentrated fish attractant used in Gulp! Alive! baits, this liquid formula delivers...- $2.10
$6.99- $2.10
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Skipping Jig
Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Skippin’ jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. With over 30 years of Professional...- $1.80
$5.99- $1.80
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Power® Blade Compact Double-Willow
Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Utilizing a smaller profile and built with long lasting premium componentry, the Compact Power Blade series is engineered with performance...- $3.30
$10.99- $3.30
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Gulp! Alive!® Floating Pinched Crawler
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic Crawler Profile: Crafted with an authentic nightcrawler body shape featuring the distinctive segmented design and natural taper...- $2.10
$6.99- $2.10
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Swim Jig
Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. Regardless of where he’s fishing, one...- $1.80
$5.99- $1.80
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Flipping Jig
Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Flippin’ jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. With over 30 years of Professional...- $1.80
$5.99- $1.80
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Power® Blade Standard Colorado/Willow
Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the Standard Power Blade series features a classic spinnerbait build with...- from $1.80
$5.99- from $1.80
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Clickin' Frittside™
Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water fishing. With the addition of a single ceramic ball, the Clickin' Frittside delivers an optimized sound profile along with...- $3.90
$12.99- $3.90
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Gulp!® Floating Pinched Crawler
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Crawler Profile: Crafted with an authentic nightcrawler body shape featuring the distinctive segmented design and natural taper that...- $1.80
$5.99- $1.80
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Swamp Lord Popping Hollow Body Frog
The Swamp Lord is built to dominate hookup ratio, with perfectly angled Fusion19™ hooks and a supple, collapsible body to drive home hooksets. A sealed hook shank and watertight body chamber keeps the Swamp Lord efficient -less squeezing, less slowing down. Available in standard...- $3.30
$10.99- $3.30
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Dime
Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its time to start dropping Dimes. Delivering proven balsa action with the durability and performance of a plastic bait...- $3.90
$12.99- $3.90
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Jack
The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line...- $3.60
$11.99- $3.60
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Gulp! Alive!® Minnow
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Minnow Profile: Crafted with an authentic streamlined body shape that perfectly mimics a natural baitfish. The tapered head...- from $2.10
$6.99- from $2.10
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Krej®
The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by working its way upwards in the water column, only to fall backwards towards its target. Designed to excel with Forward...- from $4.50
$14.99- from $4.50
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Gulp!® Minnow Grub
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Hybrid Minnow-Grub Profile: Crafted with a unique combination of minnow head and grub body design that perfectly blends the...- from $2.40
$7.99- from $2.40
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Vibrato®
As its name implies, the Vibrato® has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the design...- from $2.70
$8.99- from $2.70
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