BAIT & LURES Species
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PowerBait® MaxScent Tube
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology! Classic Tube Profile: Crafted with an authentic hollow-body design that perfectly mimics a...- $3.00
$9.99- $3.00
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PowerBait® MaxScent Flat Worm
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology! Streamlined Flat Profile: Crafted with an authentic flattened body shape that perfectly mimics...- $3.00
$9.99- $3.00
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PowerBait® MaxScent The General
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology! Ultra-Realistic Worm Profile: Crafted with an authentic segmented body shape that perfectly mimics...- $3.00
$9.99- $3.00
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PowerBait® MaxScent Hit Worm Magnum
Engineered for serious anglers, the Berkley PowerBait® MaxScent Magnum Hit Worm features a thickened body and oversized bulbous tail that balances a finesse presentation with big bass appeal. Berkley's exclusive PowerBait® MaxScent formula adds the technology of scent release to the PowerBait® formula –...- $3.00
$9.99- $3.00
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PowerBait® MaxScent Hit Worm
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology! Proven Worm Profile: Crafted with an authentic segmented body shape that perfectly mimics...- $3.00
$9.99- $3.00
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Walleye Bait Haul of Fame™
Berkley® has picked its’ First Team All-American line up of Walleye Baits. Included are the best baits for the most widely used techniques in walleye fishing. Replace live bait with the Gulp!® Minnow or Leech, twitch or troll the Hit Stick, or cast and...- $13.50
$44.99- $13.50
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Bass Bait Haul of Fame™
Berkley® has picked its’ First Team All-American line up of Bass Baits. Included are the best baits for the most widely used techniques in bass fishing. Flip a jig, drag a worm, burn a spinner bait, twitch a Lil’ General or crank hard cover!...- $13.50
$44.99- $13.50
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PowerBait® MaxScent Stank-Bug
Behold, the Berkley® MaxScent Stank-Bug. Nostril gripping stench emitting from proprietary scent distribution technology attracts fish, proven season after season in MaxScent shapes. At 3.5 inches of crawfish imitating authority, the Stank-Bug crosses the realm of smallmouth, largemouth and spotted bass debauchery making it...- $3.00
$9.99- $3.00
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PowerBait® MaxScent Crud Craw
When high action, scent dispersion, and taste make all the difference; the Berkley® MaxScent Crud Craw catches em'. With maximum water disturbance set forward by two meaty claws protruding from a beefed up body, this 4 inch crustacean is certain to persuade green creatures...- $3.00
$9.99- $3.00
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Swigs for Bigs™ Flicker Shad® Drink Set
Catch a Walleye and Raise Your Glass! The Berkley® Flicker Shad has become a staple in all tackle boxes! Known for the unique "Flicker" action paired with sticky Fusion19™ treble hooks, these baits will help you put more fish in the boat! This Flicker...- $9.00
$29.99- $9.00
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Shallow Money Badger
Shallow Money Badger is a perfect compliment to the market favorite Money Badger. All the same features and actions of the Money Badger, now with an upgraded circuit board bill to make the Shallow Money Badger ultra-durable and ideal for shallow structure-heavy situations. The...- from $3.30
$10.99- from $3.30
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PowerBait® Power® Vibe
Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion 19® hook makes the Power® Vibe a better choice for bottom, near bottom and weedier situations than traditional...- from $2.70
$8.99- from $2.70
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Bladed Rawler Jig
The Berkley® Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler Jig is hollowed out and embeds the stainless-steel ball bearing swivel perfectly...- $2.70
$8.99- $2.70
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Toad Riveter
Entice big bites with the Berkley Toad Riveter; so deafening, fish can’t help but notice. Berkley Labs has created the ultimate sound profile using a custom rivet and anodized blade, proven wire form and upgraded componentry; the Berkley Toad Riveter will captivate bass with...- $3.00
$9.99- $3.00
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Skirted Riveter
Entice big bites with the Berkley Riveter; so deafening, fish can’t help but notice. Berkley Labs has created the ultimate sound profile using a custom rivet and anodized blade, proven wire form and upgraded componentry; the Berkley Riveter will captivate bass with its unique...- $3.30
$10.99- $3.30
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Rawler Jig
The Berkley® Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek due to the stainless-steel ball bearing swivel perfectly integrated to minimize...- $2.10
$6.99- $2.10
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Screamin' Choppo
Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound profile in addition to the signature...- $4.50
$14.99- $4.50
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Triple Minnow Rig Kit
Conceived from the ancestral link of predator, prey and bioenergetics, the Berkley Triple Minnow Rig revolutionizes the art of presenting a jighead and minnow. Featuring three minnows working in harmony, the Triple Minnow Rig presents a discreet bait ball within the methodology of mid-strolling....- $6.00
$19.99- $6.00
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Triple Minnow Rig
Conceived from the ancestral link of predator, prey and bioenergetics, the Berkley Triple Minnow Rig revolutionizes the art of presenting a jighead and minnow. Featuring three minnows working in harmony, the Triple Minnow Rig presents a discreet bait ball within the methodology of mid-strolling....- $3.00
$9.99- $3.00
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Ripfish
The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a crazy range of...- $3.60
$11.99- $3.60
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