BAIT & LURES Species Bass
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PowerBait® Minnow
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $2.10
$6.99- $2.10
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PowerBait® Power® Switch
Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and however you want. When a fish is located using forward facing sonar, the clock starts ticking. You need...- from $2.70
$8.99- from $2.70
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PowerBait® Power® Jerk Shad
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $1.80
$5.99- $1.80
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PowerBait® Power Worms®
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- from $2.10
$6.99- from $2.10
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PowerBait® The Champ Minnow
Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definition colors that mimic real bait. Its anatomically correct tail mimics live baitfish and is deadly on bass and walleye! The body shape is...- from $2.40
$7.99- from $2.40
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PowerBait® The Champ Swimmer
Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Swimmer features a lifelike profile and high-definition colors that mimic real bait. Proven deadly on bass and walleye! Its large thumping paddletail displaces more water enabling fish to better track...- from $2.40
$7.99- from $2.40
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PowerBait® Paddlin' PowerStinger
Featuring patent pending Honey Comb technology the PowerBait® Paddlin' PowerStinger showcases durability in a boot tail style swimbait without sacrificing action. Designed with both profile and action in mind, the Paddlin' Powerstinger is best used as a bladed jig trailer or threaded onto a...- $3.30
$10.99- $3.30
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PowerBait® CullShad
Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart weighting ability and a hassle-free harness + hook clip...- from $3.90
$12.99- from $3.90
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PowerBait® Power® Tube
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- from $1.80
$5.99- from $1.80
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PowerBait® Bottom Hopper
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $1.80
$5.99- $1.80
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PowerBait® The General
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- from $1.80
$5.99- from $1.80
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PowerBait® Drip Minnow
The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip” shaped tail for subtle action when twitching or shaking. The...- $3.30
$10.99- $3.30
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PowerBait® MaxScent Lunch Worm
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology! Bite-Sized Worm Profile: Crafted with an authentic compact segmented body shape that perfectly...- $3.00
$9.99- $3.00
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PowerBait® MaxScent Flatnose Minnow
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology! Realistic Minnow Profile: Crafted with an authentic streamlined body shape featuring a distinctive...- $3.00
$9.99- $3.00
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PowerBait® MaxScent Meaty Chunk
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology! Substantial Chunk Profile: Crafted with an authentic meaty design featuring thick, bulky construction...- $3.00
$9.99- $3.00
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PowerBait® MaxScent Lil' Super Trooper
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology! Enhanced Action Craw Profile: Crafted with an authentic downsized crayfish design featuring dynamic...- $3.00
$9.99- $3.00
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PowerBait® MaxScent Lil' Trooper
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology! Compact Craw Profile: Crafted with an authentic downsized crayfish design featuring detailed claws...- $3.00
$9.99- $3.00
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PowerBait® MaxScent Power® Chunk
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology! Compact Chunk Profile: Crafted with an authentic bite-sized design featuring multiple tentacles and...- $3.00
$9.99- $3.00
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PowerBait® MaxScent Kingtail
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology! Dynamic Tail-Action Profile: Crafted with an authentic segmented body featuring a distinctive oversized...- $3.00
$9.99- $3.00
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