BAIT & LURES Shop All Bait
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Flicker Shad® Jointed
Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is individually tank tested ensuring...- from $2.40
$7.99- from $2.40
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Fusion19™ Bucktail Jigs
Designed to pair perfectly with Berkley® Gulp!®, the Fusion19™ Bucktail jig features quality components that are ideal for fishing with your favorite soft plastic. The sharp, corrosion-resistant Fusion19™ hook penetrates the hardest mouths and stays sharp. A double line tie provides the versatility for...- from $1.50
$4.99- from $1.50
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Gulp!® Minnow
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic Minnow Profile: Crafted with an authentic streamlined body shape that perfectly mimics a natural baitfish. The tapered...- from $1.80
$5.99- from $1.80
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Gulp!® Saltwater Grub
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Classic Grub Profile: Engineered with an authentic grub body shape featuring a streamlined head that tapers perfectly for...- from $2.40
$7.99- from $2.40
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Choppo
Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...- from $3.90
$12.99- from $3.90
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Frittside™
Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®. Delivering proven balsa actions with the durability and casting performance of a plastic...- from $3.30
$10.99- from $3.30
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Hit Stick
After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and casting ability...- from $2.40
$7.99- from $2.40
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Flicker Minnow®
Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive...- $2.70
$8.99- $2.70
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Flicker Shad®
The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker" action,...- from $2.10
$6.99- from $2.10
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PowerBait® Sparkle Crappie Nibbles
Introducing our PowerBait Sparkle Crappie Nibbles. These nibbles are designed to attract crappie with their sparkling appearance and irresistible scent. Perfect for anglers looking to catch more crappie on their fishing trips.- $2.10
$6.99- $2.10
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PowerBait® Trout Dip
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $2.70
$8.99- $2.70
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PowerBait® Chroma-Glow Panfish Nibbles
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $2.10
$6.99- $2.10
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PowerBait® Panfish Nibbles
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $1.80
$5.99- $1.80
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PowerBait® Trout Nuggets
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $2.10
$6.99- $2.10
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PowerBait® Trout Bait Assortment
Berkley® PowerBait® Trout bait is moldable and easy to use. The floating formula enchances dispersion of PowerBait scent and flavor. This 4-pack includes your favorite and popular colors: Chartreuse, Rainbow, Fluorescent Orange, and Fluorescent Yellow.- $5.10
$16.99- $5.10
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PowerBait® Catfish Bait Chunks
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. With this exclusive scent and flavor formulation you have the Berkley guarantee this punch bait will...- from $2.10
$6.99- from $2.10
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PowerBait® Trout Bait
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $1.80
$5.99- $1.80
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PowerBait® Chroma-Glow Crappie Nibbles
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $2.10
$6.99- $2.10
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PowerBait® Crappie Nibbles
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- from $1.50
$4.99- from $1.50
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PowerBait® Trout Bait Twist
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...- $1.80
$5.99- $1.80
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