BAIT & LURES Shop All Bait
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Gulp! Alive!® SW Shrimp/Peeler Crab Assortment
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Authentic Shrimp/Peeler Crab Profile: Crafted with realistic shrimp and peeler crab body shapes featuring the distinctive curved postures...- $6.60
$21.99- $6.60
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Gulp!® Saltwater Sand Eel
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Authentic Sand Eel Profile: Crafted with a realistic sand eel body shape featuring the distinctive elongated design and natural...- $2.70
$8.99- $2.70
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Gulp! Alive!® Saltwater Eel
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Authentic Saltwater Eel Profile: Crafted with a realistic eel body shape featuring the distinctive elongated design and natural tapering...- $6.60
$21.99- $6.60
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Gulp! Alive!® SR Crawler
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Spinner Rig Crawler Profile: Crafted with an authentic nightcrawler body shape featuring the distinctive elongated design and natural segmentation...- $6.60
$21.99- $6.60
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Gulp!® Catfish Dough
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Authentic Dough Profile: Crafted with a realistic dough consistency and texture that perfectly mimics traditional catfish dough baits. The...- $2.70
$8.99- $2.70
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Crappie Buster® Kit
No minnows? No Problem! The Berkley® Crappie Buster Kit provides Crappie Anglers with Gulp!® Minnows that Out Fishes all Other Bait!™ Included are the two best sizes for catching Crappies across the country in multiple fish catching colors. When it’s time to Slay the...- $10.50
$34.99- $10.50
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Gulp!® Saltwater Eel
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Authentic Saltwater Eel Profile: Crafted with a realistic eel body shape featuring the distinctive elongated design and natural tapering...- $4.20
$13.99- $4.20
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Gulp!® Crappie Nibbles
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Bite-Sized Nibble Profile: Crafted with compact, bite-sized pieces that perfectly mimic natural food sources that crappie encounter in their...- $2.40
$7.99- $2.40
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Trout Dough Molding Multipack
Berkley® PowerBait® Trout Dough has proven it catches fish season-after-season. Take your Dough Fishing Experience to the next level with the Molding Multipack. Included are two of the most popular PowerBait® colors along with a BONUS molder. Mold the dough into a honeyworm, cast...- $7.50
$24.99- $7.50
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Gulp! Alive!® Grub
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Grub Profile: Crafted with an authentic grub body shape featuring the distinctive tapered design and segmented construction that...- $3.00
$9.99- $3.00
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Scented Flicker Shad® Tiger Pack
For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling hard baits have continued to cash countless checks in Walleye tournaments...- $12.00
$39.99- $12.00
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Drift Walker
Ideal for finesse top water presentations, the Berkley® Drift Walker features a slim hydrodynamic profile and a long walking stride for those slick calm days. The tail weighted design provides long casts while the subtle clicking sound draws fish in from a distance. Complete...- $3.60
$11.99- $3.60
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Gulp! Alive!® Leech
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Authentic Leech Profile: Crafted with a realistic leech body shape featuring the distinctive flattened design and natural segmentation that...- from $2.10
$6.99- from $2.10
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Gulp!® Catfish Chunks
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Authentic Chunk Profile: Crafted with realistic chunk shapes featuring the distinctive irregular design and natural texture that perfectly mimic...- $2.40
$7.99- $2.40
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Scented Flicker Shad® Baitfish Pack
For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling hard baits have continued to cash countless checks in Walleye tournaments...- $12.00
$39.99- $12.00
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Gulp!® Floating Trout Worm
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Floating Trout Worm Profile: Crafted with an authentic worm body shape featuring the distinctive elongated design and natural segmentation...- $2.70
$8.99- $2.70
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Gulp!® Sinking Minnow
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Sinking Minnow Profile: Crafted with an authentic minnow body shape featuring the distinctive streamlined design and natural proportions...- $2.70
$8.99- $2.70
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Saltwater Inshore Fishing Gift Kit
Berkley product developers are committed to providing anglers with the best fish catching products. Each is rigorously tested and improved upon through a scientific process until the team is confident in it. Team Berkley has carefully packed this kit with products that are sure...- $9.00
$29.99- $9.00
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Gulp!® Cricket
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Authentic Cricket Profile: Crafted with a realistic cricket body shape featuring the distinctive segmented design and natural proportions...- $1.80
$5.99- $1.80
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Gulp! Alive!® Floating Salmon Eggs
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Floating Salmon Egg Profile: Crafted with authentic salmon egg appearance featuring the distinctive spherical shape and natural coloration...- $2.10
$6.99- $2.10
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