BAIT & LURES Sale
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Dime
Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its time to start dropping Dimes. Delivering proven balsa action with the durability and performance of a plastic bait...- $3.90
$12.99- $3.90
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Gulp!® Saltwater Shrimp
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Authentic Shrimp Profile: Crafted with a realistic shrimp body shape featuring the distinctive curved posture and segmented abdomen that...- $2.70
$8.99- $2.70
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Krej®
The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by working its way upwards in the water column, only to fall backwards towards its target. Designed to excel with Forward...- from $4.50
$14.99- from $4.50
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Gulp!® Minnow Grub
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Hybrid Minnow-Grub Profile: Crafted with a unique combination of minnow head and grub body design that perfectly blends the...- from $2.40
$7.99- from $2.40
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Vibrato®
As its name implies, the Vibrato® has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the design...- from $2.70
$8.99- from $2.70
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ThinFisher™
Berkley has made the The Original Johnson® ThinFisher™ even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact shad-shape profile has upgraded cosmetics, upgraded high-quality snap and custom Fusion 19™ black nickel trebles. The combination of metal body, sonic...- $2.40
$7.99- $2.40
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Warpig™
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in...- from $2.70
$8.99- from $2.70
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Deep Hit Stick
True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick delivers an aggressive, wider tail action than our Flicker Minnow perfect for deep, big or more aggressive fish that do not always react to the...- $3.60
$11.99- $3.60
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Gulp!® Saltwater Paddleshad
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Paddletail Profile: Engineered with an authentic shad body shape featuring the distinctive deep-bodied profile and compressed sides that...- from $2.40
$7.99- from $2.40
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Digger
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in...- $2.70
$8.99- $2.70
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Gulp!® Saltwater Swimming Mullet
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring the distinctive deep-bodied profile and blunt head that...- from $2.70
$8.99- from $2.70
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Flicker Shad® Shallow
Proven Berkley® Flicker Shad® action for targeting shallower fish. The Flicker Shad® shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad®. Each bait is individually tank tested and sure to perform right out of the...- from $2.10
$6.99- from $2.10
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Dredger
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in...- from $3.30
$10.99- from $3.30
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Flicker Shad® Jointed
Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is individually tank tested ensuring...- from $2.40
$7.99- from $2.40
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Fusion19™ Bucktail Jigs
Designed to pair perfectly with Berkley® Gulp!®, the Fusion19™ Bucktail jig features quality components that are ideal for fishing with your favorite soft plastic. The sharp, corrosion-resistant Fusion19™ hook penetrates the hardest mouths and stays sharp. A double line tie provides the versatility for...- from $1.50
$4.99- from $1.50
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Gulp!® Minnow
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic Minnow Profile: Crafted with an authentic streamlined body shape that perfectly mimics a natural baitfish. The tapered...- from $1.80
$5.99- from $1.80
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Gulp!® Saltwater Grub
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Classic Grub Profile: Engineered with an authentic grub body shape featuring a streamlined head that tapers perfectly for...- from $2.40
$7.99- from $2.40
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Choppo
Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...- from $3.90
$12.99- from $3.90
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Frittside™
Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®. Delivering proven balsa actions with the durability and casting performance of a plastic...- from $3.30
$10.99- from $3.30
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Hit Stick
After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and casting ability...- from $2.40
$7.99- from $2.40
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