Products
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Clickin' Frittside™
Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water fishing. With the addition of a single ceramic ball, the Clickin' Frittside delivers an optimized sound profile along with...- $3.90
$12.99- $3.90
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Coated Grip Gloves
Safely handle your slippery catch with the Berkley® Coated Fish Gloves.- $2.40
$7.99- $2.40
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Crankbait Haul of Fame™
Berkley® has picked its’ First Team All-American line up of crankbaits. The Haul of Fame™ Box gives an angler the right bait to crank up fish during all major fishing seasons throughout the year. Take the Mystery Out of It this year by selecting...- $13.50
$44.99- $13.50
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Crappie Buster® Kit
No minnows? No Problem! The Berkley® Crappie Buster Kit provides Crappie Anglers with Gulp!® Minnows that Out Fishes all Other Bait!™ Included are the two best sizes for catching Crappies across the country in multiple fish catching colors. When it’s time to Slay the...- $10.50
$34.99- $10.50
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Cutter Saltwater
The Cutter 90 delivers erratic rolling action and flash to deliver results in any fishing region. Stainless steel hardware and sticky, sharp Fusion19™ 3x treble hooks meet the challenge and outperform in saltwater conditions.- $3.60
$11.99- $3.60
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Deep Hit Stick
True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick delivers an aggressive, wider tail action than our Flicker Minnow perfect for deep, big or more aggressive fish that do not always react to the...- $3.60
$11.99- $3.60
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Digger
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in...- $2.70
$8.99- $2.70
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Digital Fish Scale with Tape-50
The Berkley® 50-pound Digital Fish Scale with attachable tape measure and no-tear fish clip allows anglers to quickly measure the weight and length of their catch.- $12.00
$39.99- $12.00
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Dime
Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its time to start dropping Dimes. Delivering proven balsa action with the durability and performance of a plastic bait...- $3.90
$12.99- $3.90
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Distressed Logo Pullover Hoodie
Experience the perfect blend of comfort and pride with our new Berkley pullover fleece hood. Featuring the Berkley logo on the front, these shirts make a strong statement on and off the water. Crafted with a generous fit and warm fleece they offer a...- $19.50
$64.99- $19.50
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Dough Rider
The Dough Rider revolutionizes inline spinners by combining flash, vibration, and scent in one lethal package. Traditional spinners catch attention, but without scent, they can leave bites behind. Featuring the built-in Scent Vent™ pocket, it’s designed to hold PowerBait® Dough and release a continuous...- $1.95
$6.49- $1.95
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Dough Rider Minnow
The Dough Rider revolutionizes inline spinners by combining flash, vibration, and scent in one lethal package. Traditional spinners catch attention, but without scent, they can leave bites behind. Featuring the built-in Scent Vent™ pocket, it’s designed to hold PowerBait® Dough and release a continuous...- $1.95
$6.49- $1.95
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Dredger
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in...- from $3.30
$10.99- from $3.30
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Drift Walker
Ideal for finesse top water presentations, the Berkley® Drift Walker features a slim hydrodynamic profile and a long walking stride for those slick calm days. The tail weighted design provides long casts while the subtle clicking sound draws fish in from a distance. Complete...- $3.60
$11.99- $3.60
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Drift Walker Saltwater
Ideal for those slick calm days when you need a more finesse approach, the Berkley Drift Walker provides a subtle action that will trigger even the wariest of fish. Constructed with a slim hydrodynamic profile, the Berkley Drift Walker produces a long walking stride...- $3.60
$11.99- $3.60
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Essentials Round Ball Jigs
Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes.- $1.20
$3.99- $1.20
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Finesse Jig
Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Finesse jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. With over 30 years of Professional...- $1.80
$5.99- $1.80
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Finesse Swim Jig
Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. Regardless of where he’s fishing, one...- $1.80
$5.99- $1.80
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FireLine® Bulk Spool
New and improved FireLine® is smoother, tougher, and more sensitive! 8-strand fused technology provides unmatched abrasion resistance making it 5X's tougher than conventional braided lines. It has a smoother, more supple feel for a longer casting FireLine®!- $63.00
$209.99- $63.00
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FireLine® Filler Spool
New and improved FireLine® is smoother, tougher, and more sensitive! 8-strand fused technology provides unmatched abrasion resistance making it 5X's tougher than conventional braided lines. It has a smoother, more supple feel for a longer casting FireLine®!- from $7.50
$24.99- from $7.50
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