Products
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Jack
The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line...- $3.60
$11.99- $3.60
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Juke Saltwater
The Berkley® Juke is highly versatile. It can be cranked, twitched, and trolled with lifelike movement, enticing strikes from a variety of fish. Its coffin-shaped bill allows maximum darting action and side flash with limited rod movement. Features such as the flat baitfish profile...- from $3.60
$11.99- from $3.60
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Krej®
The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by working its way upwards in the water column, only to fall backwards towards its target. Designed to excel with Forward...- from $4.50
$14.99- from $4.50
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Lab Series™ Finesse Worm
Lab Series™ was created by Berkley® scientists to trigger bites via the four primary proven feeding stimuli: Color. Action. Scent. Taste. Small-batch poured and coated with new water-activated Rapid Release PowerBait® MaxScent Slime proven to generate unmatched results from the moment it hits the...- $4.50
$14.99- $4.50
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Lab Series™ Flat Worm
Lab Series™ was created by Berkley® scientists to trigger bites via the four primary proven feeding stimuli: Color. Action. Scent. Taste. Small-batch poured and coated with new water-activated Rapid Release PowerBait® MaxScent Slime proven to generate unmatched results from the moment it hits the...- $4.50
$14.99- $4.50
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Lab Series™ Minnow
Lab Series™ was created by Berkley® scientists to trigger bites via the four primary proven feeding stimuli: Color. Action. Scent. Taste. Small-batch poured and coated with new water-activated Rapid Release PowerBait® MaxScent Slime proven to generate unmatched results from the moment it hits the...- $4.50
$14.99- $4.50
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Lightning Rod™ Casting
The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24-Ton Multi- Modulus graphite, the carbon composite blank is lightweight, sensitive, and durable.- $19.50
$64.99- $19.50
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Lightning Rod™ Spinning
The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24-Ton Multi- Modulus graphite, the carbon composite blank is lightweight, sensitive, and durable.- $19.50
$64.99- $19.50
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Lightning Rod™ Spinning Combo
The Berkley® Lightning Rod™ has built its reputation on a multi-modulus graphite blank construction that creates a unique combination of strength and sensitivity. The combo spinning reel features a lightweight graphite frame, ported aluminum spool, a 7+1 bearing system, instant anti-reverse with convertible left...- $25.50
$84.99- $25.50
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Lightning Rod™ Trolling
The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24-Ton Multi- Modulus graphite, the carbon composite blank is lightweight, sensitive, and durable. Trolling models designed with rubber shrink wrapped extended handles to manage heavy loads and withstand abuse...- $22.50
$74.99- $22.50
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Lightning Rod™ Trout
The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24-Ton Multi- Modulus graphite, the carbon composite blank is lightweight, sensitive, and durable.- $19.50
$64.99- $19.50
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Lightning™ Ice Combo
The Berkley® Lightning™ Ice Combos feature an upgraded, ice specific reel with a smooth, 4-bearing system, extended reel stem for clearance while wearing gloves, cold gear lube, and convenient one-touch folding handle. The solid fiberglass blanks are both sensitive and durable enough to show...- $16.50
$54.99- $16.50
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Line Counter
Get your bait to where the fish are with the Berkley® Line Counter.- $5.40
$17.99- $5.40
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Line Stripper
The new and improved Berkley® Line Stripper boasts a more powerful motor to quickly remove old fishing line for re-spooling.- $6.00
$19.99- $6.00
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Logo Performance Hood Sun Shirt
Engineered to perform on and off the water, this hoodie is a game-changer. Crafted with a focus on quality construction and purposef ully designed fabric, it surpasses the standards of a typical tee. Its lightweight and soft composition provide unmatched comfort, while the built-in...- $18.00
$59.99- $18.00
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Magic Swimmer® Freshwater
Meet the latest iteration of the Magic Swimmer series, now optimized specifically for freshwater species. The Freshwater Berkley® Magic Swimmer delivers the same revolutionary design and action, now in new optimized colors and sizes for freshwater application. Say goodbye to the need for custom...- $5.10
$16.99- $5.10
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Magic Swimmer® Saltwater
The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide and used to attract all species in all types of water, its natural swimming action...- from $5.10
$16.99- from $5.10
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Max Capacity Bait Notebook
Efficiently manage all your soft baits with the Berkley® Max Capacity Bait Notebook. Everyday anglers will get it all; performance, value, selection and new products that make fishing more enjoyable. For replacement bags order the BABRS-1170- $4.80
$15.99- $4.80
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Mini Line Spooler
The small Berkley® Mini Line Spooler easy fits into your tackle box and attaches to your rod for quick easy line spooling.- $2.70
$8.99- $2.70
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Mobile Line Spooler
The Berkley® Mobile Line Spooler fits under a door or around a table leg, allowing for quick and easy line spooling- $3.90
$12.99- $3.90
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